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Researcher · Xavier School of Management · India

Debasis Pradhan

Debasis Pradhan publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Consumer Retail Behavior Studies.

ORCID 0000-0002-2982-7971 OpenAlex
World rank
#393,539
of 7,710,434 ranked researchers
Rank in India
#4,511
of 280,097
Works
75
Citations
1.8k
Citations per work
23.4
h-index
20
i10-index 31Top 13% in Marketing
Debasis Pradhan

What does Debasis Pradhan research?

Debasis Pradhan's work is mostly in Business, Management and Accounting (28%), Social Sciences (15%), Psychology (5%).

Social Sciences: 38 works · 50.8% of their workBusiness, Management and Accounting: 21 works · 28.0% of their workMarketing: 17 works · 22.2% of their workOrganizational Behavior and Human Resource Management: 4 works · 5.8% of their workSocial Sciences: 11 works · 14.8% of their workSociology and Political Science: 11 works · 14.8% of their workPsychology: 4 works · 4.8% of their workSocial Psychology: 4 works · 4.8% of their workDecision Sciences: 2 works · 3.2% of their workInformation Systems and Management: 2 works · 3.2% of their workEverything else: 34 works · 46.0% of their workHealth Sciences: 2 works · 3.2% of their workMedicine: 2 works · 3.2% of their workAnesthesiology and Pain Medicine: 2 works · 3.2% of their workTHEIR WORKDebasis Pradhan75works
Health Sciences3%Social Sciences51%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2128.0%
    2. Social Sciences1114.8%
    3. Psychology44.8%
    4. Decision Sciences23.2%
  2. Everything else3446.0%
    1. Medicine23.2%
  1. 1Marketing22% of their works
  2. 2Sociology and Political Science15% of their works
  3. 3Organizational Behavior and Human Resource Management6% of their works
  4. 4Social Psychology5% of their works
  5. 5Information Systems and Management3% of their works
  6. 6Anesthesiology and Pain Medicine3% of their works

Research topics

Which keywords describe Debasis Pradhan's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media, E-commerce, Customer Experience and Multichannel Retailing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Consumer Behavior272 topics
  2. Brand Equity221 topic
  3. Brand Trust221 topic
  4. Electronic Word-of-Mouth181 topic
  5. Social Media181 topic
  6. E-commerce112 topics
  7. Customer Experience91 topic
  8. Multichannel Retailing91 topic
  9. Information Systems61 topic
  10. Technology Acceptance Model61 topic
  11. Marketing Strategies51 topic
  12. Retail Economics51 topic
  13. Customer Satisfaction41 topic
  14. Institutional Theory41 topic
  15. Organizational Change41 topic
  16. Positive Psychology41 topic
  17. Service Quality41 topic
  18. Well-being41 topic

Where does Debasis Pradhan work?

Debasis Pradhan's main affiliation in the publication record is Xavier School of Management, India.

How many publications and citations does Debasis Pradhan have?

OpenAlex counts 75 works and 1,753 citations for Debasis Pradhan, an h-index of 20, ranking #393,539 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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