Dong‐Mo Koo
Dong‐Mo Koo publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Digital Marketing and Social Media, Environmental Sustainability in Business and Consumer Retail Behavior Studies.
- World rank
- #270,669 of 1,633,909 ranked researchers
- Rank in South Korea
- #2,512 of 38,381
- Works
- 19
- Citations
- 156
- Citations per work
- 8.2
What does Dong‐Mo Koo research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing29% of their works
- 2Sociology and Political Science29% of their works
- 3Information Systems and Management10% of their works
- 4Information Systems5% of their works
- 5Strategy and Management5% of their works
- 6Political Science and International Relations5% of their works
Research topics
- Digital Marketing and Social Media
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- Technology Adoption and User Behaviour
- Educational Systems and Policies
- Military Technology and Strategies
- Environmental Education and Sustainability
- Consumer Behavior in Brand Consumption and Identification
Which keywords describe Dong‐Mo Koo's research?
The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Consumer Behavior, Customer Experience, Environmental Innovation, Green Consumption, Information Systems and Multichannel Retailing.
- Semantic Network Analysis
- Modernization
- Brand Trust
- Air Force
- Multichannel Retailing
- Green Consumption
- Customer Experience
- Social Media
- Electronic Word-of-Mouth
- Consumer Behavior
- Environmental Innovation
- Information Systems
- Technology Acceptance Model
- Brand Equity
- Environmental Attitudes
- Pro-environmental Behavior
- Smart Education
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Electronic Word-of-Mouth41 topic
- Social Media41 topic
- Consumer Behavior32 topics
- Customer Experience21 topic
- Environmental Innovation21 topic
- Green Consumption21 topic
- Information Systems21 topic
- Multichannel Retailing21 topic
- Technology Acceptance Model21 topic
- Air Force11 topic
- Brand Equity11 topic
- Brand Trust11 topic
- Environmental Attitudes11 topic
- Modernization11 topic
- Pro-environmental Behavior11 topic
- Semantic Network Analysis11 topic
- Smart Education11 topic
Where does Dong‐Mo Koo work?
Dong‐Mo Koo's main affiliation in the publication record is Kyungpook National University, South Korea.
How many publications and citations does Dong‐Mo Koo have?
Science Explorer counts 19 works and 156 citations for Dong‐Mo Koo, ranking #270,669 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.