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Researcher · University of Houston · United States

E. Laird Landon

E. Laird Landon publishes mostly in Marketing, Sociology and Political Science and Management of Technology and Innovation, on topics such as Consumer Behavior in Brand Consumption and Identification, Entrepreneurship Studies and Influences and Technology and Data Analysis.

OpenAlex
World rank
#1,602,955
of 7,710,434 ranked researchers
Rank in United States
#498,645
of 1,627,098
Works
29
Citations
1k
Citations per work
35.7
h-index
14
i10-index 15Top 25% in Marketing
E. Laird Landon

What does E. Laird Landon research?

E. Laird Landon's work is mostly in Business, Management and Accounting (36%), Social Sciences (8%), Mathematics (6%).

Social Sciences: 14 works · 50.0% of their workBusiness, Management and Accounting: 11 works · 36.5% of their workMarketing: 8 works · 28.8% of their workManagement of Technology and Innovation: 2 works · 7.7% of their workSocial Sciences: 2 works · 7.7% of their workSociology and Political Science: 2 works · 7.7% of their workDecision Sciences: 2 works · 5.8% of their workManagement Science and Operations Research: 2 works · 5.8% of their workEverything else: 12 works · 40.4% of their workPhysical Sciences: 3 works · 9.6% of their workMathematics: 2 works · 5.8% of their workStatistics and Probability: 2 works · 5.8% of their workComputer Science: 1 works · 3.8% of their workInformation Systems: 1 works · 3.8% of their workTHEIR WORKE. Laird Landon29works
Physical Sciences10%Social Sciences50%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1136.5%
    2. Social Sciences27.7%
    3. Decision Sciences25.8%
  2. Everything else1240.4%
    1. Mathematics25.8%
    2. Computer Science13.8%
  1. 1Marketing29% of their works
  2. 2Sociology and Political Science8% of their works
  3. 3Management of Technology and Innovation8% of their works
  4. 4Statistics and Probability6% of their works
  5. 5Management Science and Operations Research6% of their works
  6. 6Information Systems4% of their works

Research topics

Which keywords describe E. Laird Landon's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Entrepreneurial Orientation, Opportunity Recognition, Audio-Visual Speech Recognition, Big Data and Data Analysis.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior113 topics
  2. Brand Equity71 topic
  3. Brand Trust71 topic
  4. Entrepreneurial Orientation31 topic
  5. Opportunity Recognition31 topic
  6. Audio-Visual Speech Recognition21 topic
  7. Big Data21 topic
  8. Data Analysis21 topic
  9. Economic Development21 topic
  10. Environmental Innovation21 topic
  11. Green Consumption21 topic
  12. Marketing Strategies21 topic
  13. Randomized Response Technique21 topic
  14. Retail Economics21 topic
  15. Sensitive Questions21 topic
  16. Speech Enhancement21 topic
  17. Telecommunications21 topic

Where does E. Laird Landon work?

E. Laird Landon's main affiliation in the publication record is University of Houston, United States.

How many publications and citations does E. Laird Landon have?

OpenAlex counts 29 works and 1,035 citations for E. Laird Landon, an h-index of 14, ranking #1,602,955 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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