Edward F. McQuarrie
Edward F. McQuarrie publishes mostly in Marketing, Sociology and Political Science and Finance, on topics such as Consumer Behavior in Brand Consumption and Identification, Financial Markets and Investment Strategies and Media, Gender, and Advertising.
- World rank
- #80,514 of 7,710,434 ranked researchers
- Rank in United States
- #31,071 of 1,627,098
- Works
- 154
- Citations
- 14k
- Citations per work
- 90.1
What does Edward F. McQuarrie research?
Edward F. McQuarrie's work is mostly in Economics, Econometrics and Finance (23%), Social Sciences (16%), Business, Management and Accounting (11%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences7750.0%
- Everything else7750.0%
- 1Marketing11% of their works
- 2Sociology and Political Science10% of their works
- 3Finance10% of their works
- 4Economics and Econometrics8% of their works
- 5Gender Studies6% of their works
- 6General Economics, Econometrics and Finance5% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Financial Markets and Investment Strategies
- Media, Gender, and Advertising
- Language, Metaphor, and Cognition
- Digital Marketing and Social Media
- Discourse Analysis in Language Studies
- Monetary Policy and Economic Impact
- Customer Service Quality and Loyalty
Which keywords describe Edward F. McQuarrie's research?
The keywords of their largest research topics: Brand Trust, Consumer Behavior, Asset Pricing, Stock Returns, Advertising, Gender Roles, Metaphor and Time.
- Service Quality
- Monetary Policy
- Discourse Analysis
- Social Media
- Time
- Gender Roles
- Stock Returns
- Consumer Behavior
- Brand Trust
- Asset Pricing
- Advertising
- Metaphor
- Electronic Word-of-Mouth
- Academic Writing
- Fiscal Policy
- Customer Satisfaction
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 16 words, with their numbers
- Brand Trust261 topic
- Consumer Behavior261 topic
- Asset Pricing201 topic
- Stock Returns201 topic
- Advertising161 topic
- Gender Roles161 topic
- Metaphor151 topic
- Time151 topic
- Electronic Word-of-Mouth121 topic
- Social Media121 topic
- Academic Writing111 topic
- Discourse Analysis111 topic
- Fiscal Policy111 topic
- Monetary Policy111 topic
- Customer Satisfaction101 topic
- Service Quality101 topic
Where does Edward F. McQuarrie work?
Edward F. McQuarrie's main affiliation in the publication record is Santa Clara University, United States.
How many publications and citations does Edward F. McQuarrie have?
OpenAlex counts 154 works and 13,883 citations for Edward F. McQuarrie, an h-index of 34, ranking #80,514 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
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