Eileen Fischer
Eileen Fischer publishes mostly in Marketing, Sociology and Political Science and Gender Studies, on topics such as Consumer Behavior in Brand Consumption and Identification, Media, Gender, and Advertising and Entrepreneurship Studies and Influences.
- World rank
- #96,126 of 1,633,909 ranked researchers
- Rank in Canada
- #3,146 of 38,960
- Works
- 50
- Citations
- 286
- Citations per work
- 5.7
What does Eileen Fischer research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing22% of their works
- 2Sociology and Political Science17% of their works
- 3Gender Studies8% of their works
- 4Management of Technology and Innovation8% of their works
- 5Organizational Behavior and Human Resource Management7% of their works
- 6Economics and Econometrics3% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Media, Gender, and Advertising
- Entrepreneurship Studies and Influences
- Family Business Performance and Succession
- Management and Marketing Education
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
- Service and Product Innovation
Which keywords describe Eileen Fischer's research?
The keywords of their largest research topics: Brand Equity, Social Capital, Brand Trust, Consumer Behavior, Advertising, Customer Experience, Gender Roles and Entrepreneurial Orientation.
- Multichannel Retailing
- Integrated Marketing Communication
- IMC
- Co-Creation
- Opportunity Recognition
- Entrepreneurial Orientation
- Customer Experience
- Consumer Behavior
- Social Capital
- Brand Equity
- Brand Trust
- Advertising
- Gender Roles
- Family Firms
- Socioemotional Wealth
- Experiential Learning
- Impulse Buying
- Marketing Education
- Value Creation
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Brand Equity72 topics
- Social Capital62 topics
- Brand Trust51 topic
- Consumer Behavior51 topic
- Advertising41 topic
- Customer Experience42 topics
- Gender Roles41 topic
- Entrepreneurial Orientation31 topic
- Family Firms31 topic
- Opportunity Recognition31 topic
- Socioemotional Wealth31 topic
- Co-Creation21 topic
- Experiential Learning21 topic
- IMC21 topic
- Impulse Buying21 topic
- Integrated Marketing Communication21 topic
- Marketing Education21 topic
- Multichannel Retailing21 topic
- Value Creation21 topic
Where does Eileen Fischer work?
Eileen Fischer's main affiliation in the publication record is York University, Canada.
How many publications and citations does Eileen Fischer have?
Science Explorer counts 50 works and 286 citations for Eileen Fischer, ranking #96,126 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.