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Endang Ruswanti

Endang Ruswanti publishes mostly in Marketing, Demography and Accounting, on topics such as Consumer Behavior and Marketing Influence, SMEs Development and Digital Marketing and Management and Optimization Techniques.

World rank
#484,058
of 1,633,909 ranked researchers
Rank in Indonesia
#2,337
of 20,687
Works
35
Citations
17
Citations per work
0.5

What does Endang Ruswanti research?

Marketing: 24.0%Demography: 16.0%Accounting: 12.0%Organizational Behavior and Human Resource Management: 12.0%other fields: 36.0%24%top field
Marketing24.0%Demography16.0%Accounting12.0%Organizational Behavior and Human Resource Management12.0%other fields36.0%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing24% of their works
  2. 2Demography16% of their works
  3. 3Accounting12% of their works
  4. 4Organizational Behavior and Human Resource Management12% of their works
  5. 5Strategy and Management8% of their works
  6. 6General Health Professions4% of their works

Research topics

Which keywords describe Endang Ruswanti's research?

The keywords of their largest research topics: Consumer Behavior, Customer Satisfaction, Brand Image, E-commerce, Financial Performance, Purchase Decision, COVID-19 and Pandemic.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 25 words, with their numbers
  1. Consumer Behavior62 topics
  2. Customer Satisfaction62 topics
  3. Brand Image51 topic
  4. E-commerce52 topics
  5. Financial Performance52 topics
  6. Purchase Decision51 topic
  7. COVID-1941 topic
  8. Pandemic41 topic
  9. Information Technology32 topics
  10. Corporate Finance22 topics
  11. Corporate Governance22 topics
  12. Financial Constraints22 topics
  13. Operations Research21 topic
  14. Production Management21 topic
  15. Profitability22 topics
  16. Digital Healthcare Services11 topic
  17. Financial Analysis11 topic
  18. Healthcare Access11 topic
  19. Investment Analysis11 topic
  20. Investor Protection11 topic
  21. Ownership Structure11 topic
  22. Quality of Service11 topic
  23. Technology Acceptance11 topic
  24. Trade Credit11 topic
  25. Working Capital Management11 topic

Where does Endang Ruswanti work?

Endang Ruswanti's main affiliation in the publication record is Universitas Esa Unggul, Indonesia.

How many publications and citations does Endang Ruswanti have?

Science Explorer counts 35 works and 17 citations for Endang Ruswanti, ranking #484,058 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.