Endy Gunanto Marsasi
Endy Gunanto Marsasi publishes mostly in Marketing, Information Systems and Management and Demography, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Consumer Behavior and Marketing Influence.
- World rank
- #1,526,997 of 1,633,909 ranked researchers
- Rank in Indonesia
- #19,537 of 20,687
- Works
- 17
- Citations
- 7
- Citations per work
- 0.4
What does Endy Gunanto Marsasi research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing22% of their works
- 2Information Systems and Management13% of their works
- 3Demography13% of their works
- 4Sociology and Political Science13% of their works
- 5Management Science and Operations Research4% of their works
- 6Archeology4% of their works
Research topics
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Consumer Behavior and Marketing Influence
- SMEs Development and Digital Marketing
- Persona Design and Applications
- Health, Technology, Consumer Behavior
- Cultural Heritage Management and Preservation
- Consumer Behavior in Brand Consumption and Identification
Which keywords describe Endy Gunanto Marsasi's research?
The keywords of their largest research topics: E-commerce, Online Shopping, Social Media, Consumer Behavior, Consumer Engagement, Customer Satisfaction, Electronic Word-of-Mouth and Information Systems.
- User-Centered Design
- Personas
- Digital Healthcare Services
- Brand Equity
- Purchase Decision
- COVID-19
- Technology Acceptance Model
- Information Systems
- Customer Satisfaction
- Consumer Behavior
- Online Shopping
- E-commerce
- Social Media
- Consumer Engagement
- Electronic Word-of-Mouth
- Service Quality
- Brand Image
- Pandemic
- Adaptive Reuse
- Brand Trust
- Intangible Heritage
- Technology Acceptance
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 22 words, with their numbers
- E-commerce63 topics
- Online Shopping52 topics
- Social Media52 topics
- Consumer Behavior43 topics
- Consumer Engagement31 topic
- Customer Satisfaction32 topics
- Electronic Word-of-Mouth31 topic
- Information Systems31 topic
- Service Quality32 topics
- Technology Acceptance Model31 topic
- Brand Image21 topic
- COVID-1921 topic
- Pandemic21 topic
- Purchase Decision21 topic
- Adaptive Reuse11 topic
- Brand Equity11 topic
- Brand Trust11 topic
- Digital Healthcare Services11 topic
- Intangible Heritage11 topic
- Personas11 topic
- Technology Acceptance11 topic
- User-Centered Design11 topic
Where does Endy Gunanto Marsasi work?
Endy Gunanto Marsasi's main affiliation in the publication record is Islamic University of Indonesia, Indonesia.
How many publications and citations does Endy Gunanto Marsasi have?
Science Explorer counts 17 works and 7 citations for Endy Gunanto Marsasi, ranking #1,526,997 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.