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Researcher · Kutztown University · United States

Eun Yeon Kang

Eun Yeon Kang publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Environmental Sustainability in Business.

ORCID 0000-0003-1691-1629 OpenAlex
World rank
#2,065,527
of 7,710,434 ranked researchers
Rank in United States
#624,721
of 1,627,098
Works
18
Citations
282
Citations per work
15.7
h-index
8
i10-index 7Top 53% in Marketing
Eun Yeon Kang

What does Eun Yeon Kang research?

Eun Yeon Kang's work is mostly in Business, Management and Accounting (54%), Social Sciences (23%), Environmental Science (4%).

Social Sciences: 14 works · 79.2% of their workBusiness, Management and Accounting: 10 works · 54.2% of their workMarketing: 6 works · 33.3% of their workStrategy and Management: 3 works · 16.7% of their workOrganizational Behavior and Human Resource Management: 1 works · 4.2% of their workSocial Sciences: 4 works · 22.9% of their workSociology and Political Science: 4 works · 22.9% of their workArts and Humanities: 0 works · 2.1% of their workLiterature and Literary Theory: 0 works · 2.1% of their workEverything else: 3 works · 16.6% of their workPhysical Sciences: 1 works · 4.2% of their workEnvironmental Science: 1 works · 4.2% of their workManagement, Monitoring, Policy and Law: 1 works · 4.2% of their workTHEIR WORKEun Yeon Kang18works
Physical Sciences4%Social Sciences79%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1054.2%
    2. Social Sciences422.9%
    3. Arts and Humanities02.1%
  2. Everything else316.6%
    1. Environmental Science14.2%
  1. 1Marketing33% of their works
  2. 2Sociology and Political Science23% of their works
  3. 3Strategy and Management17% of their works
  4. 4Organizational Behavior and Human Resource Management4% of their works
  5. 5Management, Monitoring, Policy and Law4% of their works
  6. 6Literature and Literary Theory2% of their works

Research topics

Which keywords describe Eun Yeon Kang's research?

The keywords of their largest research topics: Consumer Behavior, Social Media, Brand Equity, Brand Trust, Consumer Engagement, Electronic Word-of-Mouth, Environmental Innovation and Green Consumption.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior152 topics
  2. Social Media102 topics
  3. Brand Equity81 topic
  4. Brand Trust81 topic
  5. Consumer Engagement81 topic
  6. Electronic Word-of-Mouth81 topic
  7. Environmental Innovation71 topic
  8. Green Consumption71 topic
  9. Corporate Social Responsibility61 topic
  10. Financial Performance61 topic
  11. Addiction21 topic
  12. Customer Satisfaction21 topic
  13. Environmental Attitudes21 topic
  14. Pro-environmental Behavior21 topic
  15. Service Quality21 topic
  16. Well-being21 topic
  17. Narrative Persuasion11 topic
  18. Transportation11 topic

Where does Eun Yeon Kang work?

Eun Yeon Kang's main affiliation in the publication record is Kutztown University, United States.

How many publications and citations does Eun Yeon Kang have?

OpenAlex counts 18 works and 282 citations for Eun Yeon Kang, an h-index of 8, ranking #2,065,527 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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