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Researcher · University of Groningen · Netherlands

Evert de Haan

Evert de Haan publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Consumer Market Behavior and Pricing, Digital Marketing and Social Media and Consumer Retail Behavior Studies.

ORCID 0000-0002-4243-5171 OpenAlex
World rank
#1,500,911
of 7,710,434 ranked researchers
Rank in Netherlands
#33,714
of 107,149
Works
33
Citations
567
Citations per work
17.2
h-index
9
i10-index 9Top 47% in Marketing
Evert de Haan

What does Evert de Haan research?

Evert de Haan's work is mostly in Business, Management and Accounting (51%), Social Sciences (14%), Energy (6%).

Social Sciences: 24 works · 71.5% of their workBusiness, Management and Accounting: 17 works · 51.2% of their workMarketing: 11 works · 33.3% of their workStrategy and Management: 4 works · 11.9% of their workOrganizational Behavior and Human Resource Management: 2 works · 6.0% of their workSocial Sciences: 5 works · 14.3% of their workSociology and Political Science: 5 works · 14.3% of their workEconomics, Econometrics and Finance: 2 works · 6.0% of their workEconomics and Econometrics: 2 works · 6.0% of their workEverything else: 7 works · 22.5% of their workPhysical Sciences: 2 works · 6.0% of their workEnergy: 2 works · 6.0% of their workRenewable Energy, Sustainability and the Environment: 2 works · 6.0% of their workTHEIR WORKEvert de Haan33works
Physical Sciences6%Social Sciences72%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1751.2%
    2. Social Sciences514.3%
    3. Economics, Econometrics and Finance26.0%
  2. Everything else722.5%
    1. Energy26.0%
  1. 1Marketing33% of their works
  2. 2Sociology and Political Science14% of their works
  3. 3Strategy and Management12% of their works
  4. 4Renewable Energy, Sustainability and the Environment6% of their works
  5. 5Economics and Econometrics6% of their works
  6. 6Organizational Behavior and Human Resource Management6% of their works

Research topics

Which keywords describe Evert de Haan's research?

The keywords of their largest research topics: Consumer Behavior, Marketing Strategies, Retail Economics, Electronic Word-of-Mouth, Social Media, Financial Performance, Customer Experience and Multichannel Retailing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior162 topics
  2. Marketing Strategies131 topic
  3. Retail Economics131 topic
  4. Electronic Word-of-Mouth121 topic
  5. Social Media121 topic
  6. Financial Performance72 topics
  7. Customer Experience61 topic
  8. Multichannel Retailing61 topic
  9. Customer Satisfaction51 topic
  10. Service Quality51 topic
  11. Churn Prediction41 topic
  12. Customer Equity41 topic
  13. Platform Competition41 topic
  14. Two-Sided Markets41 topic
  15. Brand Equity31 topic
  16. Brand Trust31 topic
  17. Economic Value Added31 topic
  18. Shareholder Value31 topic

Where does Evert de Haan work?

Evert de Haan's main affiliation in the publication record is University of Groningen, Netherlands.

How many publications and citations does Evert de Haan have?

OpenAlex counts 33 works and 567 citations for Evert de Haan, an h-index of 9, ranking #1,500,911 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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