Fernando de Oliveira Santini
Fernando de Oliveira Santini publishes mostly in Marketing, Information Systems and Management and Organizational Behavior and Human Resource Management, on topics such as Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification and Technology Adoption and User Behaviour.
- World rank
- #102,806 of 7,710,434 ranked researchers
- Rank in Brazil
- #300 of 253,246
- Works
- 163
- Citations
- 4.5k
- Citations per work
- 27.5
What does Fernando de Oliveira Santini research?
Fernando de Oliveira Santini's work is mostly in Business, Management and Accounting (41%), Decision Sciences (14%), Social Sciences (11%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences11268.9%
- Business, Management and Accounting6741.2%
- Decision Sciences2213.5%
- Social Sciences1811.2%
- Psychology53.0%
- Everything else5131.1%
- 1Marketing24% of their works
- 2Information Systems and Management14% of their works
- 3Organizational Behavior and Human Resource Management13% of their works
- 4Sociology and Political Science11% of their works
- 5Strategy and Management4% of their works
- 6Social Psychology3% of their works
Research topics
- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Business and Management Studies
- Environmental Sustainability in Business
- FinTech, Crowdfunding, Digital Finance
Which keywords describe Fernando de Oliveira Santini's research?
The keywords of their largest research topics: Consumer Behavior, Customer Satisfaction, Service Quality, Brand Equity, Brand Trust, Information Systems, Technology Acceptance Model and Electronic Word-of-Mouth.
- Crowdfunding
- Environmental Innovation
- Organizational Management
- Customer Experience
- Electronic Word-of-Mouth
- Information Systems
- Brand Equity
- Customer Satisfaction
- Consumer Behavior
- Service Quality
- Brand Trust
- Technology Acceptance Model
- Social Media
- Multichannel Retailing
- Research Methods
- Green Consumption
- Fintech
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 17 words, with their numbers
- Consumer Behavior622 topics
- Customer Satisfaction531 topic
- Service Quality531 topic
- Brand Equity491 topic
- Brand Trust491 topic
- Information Systems341 topic
- Technology Acceptance Model341 topic
- Electronic Word-of-Mouth321 topic
- Social Media321 topic
- Customer Experience291 topic
- Multichannel Retailing291 topic
- Organizational Management241 topic
- Research Methods241 topic
- Environmental Innovation131 topic
- Green Consumption131 topic
- Crowdfunding71 topic
- Fintech71 topic
Where does Fernando de Oliveira Santini work?
Fernando de Oliveira Santini's main affiliation in the publication record is Universidade do Vale do Rio dos Sinos, Brazil.
How many publications and citations does Fernando de Oliveira Santini have?
OpenAlex counts 163 works and 4,484 citations for Fernando de Oliveira Santini, an h-index of 32, ranking #102,806 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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