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Researcher · University of Cincinnati · United States

Frank R. Kardes

Frank R. Kardes publishes mostly in Marketing, Sociology and Political Science and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Behavioral Health and Interventions and Cultural Differences and Values.

ORCID 0000-0002-5000-8065 OpenAlex
World rank
#33,740
of 1,633,909 ranked researchers
Rank in United States
#15,699
of 358,040
Works
40
Citations
882
Citations per work
22.1

What does Frank R. Kardes research?

Marketing: 18.4%Sociology and Political Science: 12.2%Social Psychology: 12.2%Applied Psychology: 12.2%other fields: 45.0%18%top field
Marketing18.4%Sociology and Political Science12.2%Social Psychology12.2%Applied Psychology12.2%other fields45.0%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing18% of their works
  2. 2Sociology and Political Science12% of their works
  3. 3Social Psychology12% of their works
  4. 4Applied Psychology12% of their works
  5. 5Cognitive Neuroscience8% of their works
  6. 6Management Science and Operations Research6% of their works

Research topics

Which keywords describe Frank R. Kardes's research?

The keywords of their largest research topics: Emotion, Brand Trust, Consumer Behavior, Self-Regulation, Theory of Planned Behaviour, Cultural Psychology, Values and Decision Making.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Emotion114 topics
  2. Brand Trust71 topic
  3. Consumer Behavior71 topic
  4. Self-Regulation61 topic
  5. Theory of Planned Behaviour61 topic
  6. Cultural Psychology41 topic
  7. Values41 topic
  8. Decision Making31 topic
  9. Intergroup Contact31 topic
  10. Risk Aversion31 topic
  11. Social Identity31 topic
  12. Disgust21 topic
  13. Forecasting21 topic
  14. Moral Judgment21 topic
  15. Narrative Persuasion21 topic
  16. Time Series21 topic
  17. Transportation21 topic

Where does Frank R. Kardes work?

Frank R. Kardes's main affiliation in the publication record is University of Cincinnati, United States.

How many publications and citations does Frank R. Kardes have?

Science Explorer counts 40 works and 882 citations for Frank R. Kardes, ranking #33,740 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.