Question 1

What does Geng Cui research?

Accepted Answer

Geng Cui publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Digital Marketing and Social Media, International Business and FDI and Consumer Behavior in Brand Consumption and Identification.

Question 2

Which keywords describe Geng Cui's research?

Accepted Answer

The keywords of their largest research topics: Consumer Behavior, Globalization, Electronic Word-of-Mouth, Social Media, Foreign Direct Investment, Institutional Environment, Brand Equity and Brand Trust.

Question 3

Where does Geng Cui work?

Accepted Answer

Geng Cui's main affiliation in the publication record is Lingnan University, China.

Question 4

How many publications and citations does Geng Cui have?

Accepted Answer

OpenAlex counts 112 works and 4,037 citations for Geng Cui, an h-index of 30, ranking #160,231 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Geng Cui's h-index high?

Accepted Answer

An h-index of 30 is at or above that of 96% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 4.7%.