Science Explorer Back to mapMap
Discussion
Researcher · Lingnan University · China

Geng Cui

Geng Cui publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Digital Marketing and Social Media, International Business and FDI and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0001-9182-1194 OpenAlex
World rank
#160,231
of 7,710,434 ranked researchers
Rank in China
#15,478
of 978,568
Works
112
Citations
4k
Citations per work
36.0
h-index
30
i10-index 48Top 4.7% in Marketing
Geng Cui

What does Geng Cui research?

Geng Cui's work is mostly in Business, Management and Accounting (40%), Social Sciences (17%), Computer Science (5%).

Social Sciences: 69 works · 61.3% of their workBusiness, Management and Accounting: 45 works · 40.4% of their workMarketing: 21 works · 18.4% of their workStrategy and Management: 18 works · 15.9% of their workOrganizational Behavior and Human Resource Management: 7 works · 6.1% of their workSocial Sciences: 19 works · 16.6% of their workSociology and Political Science: 19 works · 16.6% of their workEconomics, Econometrics and Finance: 5 works · 4.3% of their workEconomics and Econometrics: 5 works · 4.3% of their workEverything else: 38 works · 34.0% of their workPhysical Sciences: 5 works · 4.7% of their workComputer Science: 5 works · 4.7% of their workArtificial Intelligence: 5 works · 4.7% of their workTHEIR WORKGeng Cui112works
Physical Sciences5%Social Sciences61%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting4540.4%
    2. Social Sciences1916.6%
    3. Economics, Econometrics and Finance54.3%
  2. Everything else3834.0%
    1. Computer Science54.7%
  1. 1Marketing18% of their works
  2. 2Sociology and Political Science17% of their works
  3. 3Strategy and Management16% of their works
  4. 4Organizational Behavior and Human Resource Management6% of their works
  5. 5Artificial Intelligence5% of their works
  6. 6Economics and Econometrics4% of their works

Research topics

Which keywords describe Geng Cui's research?

The keywords of their largest research topics: Consumer Behavior, Globalization, Electronic Word-of-Mouth, Social Media, Foreign Direct Investment, Institutional Environment, Brand Equity and Brand Trust.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior392 topics
  2. Globalization392 topics
  3. Electronic Word-of-Mouth311 topic
  4. Social Media311 topic
  5. Foreign Direct Investment301 topic
  6. Institutional Environment301 topic
  7. Brand Equity261 topic
  8. Brand Trust261 topic
  9. Marketing Strategies131 topic
  10. Retail Economics131 topic
  11. Customer Satisfaction111 topic
  12. Service Quality111 topic
  13. International Trade91 topic
  14. Productivity91 topic
  15. Dynamic Capabilities81 topic
  16. Knowledge Transfer81 topic
  17. Churn Prediction71 topic
  18. Customer Equity71 topic

Where does Geng Cui work?

Geng Cui's main affiliation in the publication record is Lingnan University, China.

How many publications and citations does Geng Cui have?

OpenAlex counts 112 works and 4,037 citations for Geng Cui, an h-index of 30, ranking #160,231 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Geng Cui

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

Ask a question or share a note about Geng Cui. Posts are plain text and can be reported.