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Researcher · Central University · Ghana

George Kofi Amoako

George Kofi Amoako publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Customer Service Quality and Loyalty.

ORCID 0000-0002-7966-4867 OpenAlex
World rank
#93,940
of 7,710,434 ranked researchers
Rank in Ghana
#39
of 6,000
Works
141
Citations
2.3k
Citations per work
16.0
h-index
27
i10-index 44Top 6.3% in Marketing
George Kofi Amoako

What does George Kofi Amoako research?

George Kofi Amoako's work is mostly in Business, Management and Accounting (56%), Social Sciences (14%).

Social Sciences: 99 works · 70.0% of their workBusiness, Management and Accounting: 79 works · 56.1% of their workMarketing: 31 works · 21.7% of their workStrategy and Management: 20 works · 14.2% of their workOrganizational Behavior and Human Resource Management: 12 works · 8.6% of their workBusiness and International Management: 8 works · 5.8% of their workManagement of Technology and Innovation: 8 works · 5.8% of their workSocial Sciences: 20 works · 13.9% of their workSociology and Political Science: 20 works · 13.9% of their workEverything else: 42 works · 30.0% of their workTHEIR WORKGeorge KofiAmoako141works
Social Sciences70%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting7956.1%
    2. Social Sciences2013.9%
  2. Everything else4230.0%
  1. 1Marketing22% of their works
  2. 2Strategy and Management14% of their works
  3. 3Sociology and Political Science14% of their works
  4. 4Organizational Behavior and Human Resource Management9% of their works
  5. 5Business and International Management6% of their works
  6. 6Management of Technology and Innovation6% of their works

Research topics

Which keywords describe George Kofi Amoako's research?

The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Equity, Brand Trust, Customer Satisfaction, Service Quality and Environmental Innovation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Consumer Behavior502 topics
  2. Electronic Word-of-Mouth331 topic
  3. Social Media331 topic
  4. Brand Equity261 topic
  5. Brand Trust261 topic
  6. Customer Satisfaction251 topic
  7. Service Quality251 topic
  8. Environmental Innovation241 topic
  9. Green Consumption241 topic
  10. Emerging Markets211 topic
  11. Frugal Innovation211 topic
  12. Corporate Social Responsibility161 topic
  13. Financial Performance161 topic
  14. Customer Experience131 topic
  15. Multichannel Retailing131 topic
  16. Entrepreneurial Orientation111 topic
  17. Opportunity Recognition111 topic

Where does George Kofi Amoako work?

George Kofi Amoako's main affiliation in the publication record is Central University, Ghana.

How many publications and citations does George Kofi Amoako have?

OpenAlex counts 141 works and 2,255 citations for George Kofi Amoako, an h-index of 27, ranking #93,940 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named George Kofi Amoako

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