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Researcher · The University of Texas at Austin · United States

Geraldine Rosa Henderson

Geraldine Rosa Henderson publishes mostly in Marketing, Sociology and Political Science and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Cultural Differences and Values and Innovation and Socioeconomic Development.

OpenAlex
World rank
#473,610
of 7,710,434 ranked researchers
Rank in United States
#165,725
of 1,627,098
Works
64
Citations
1.3k
Citations per work
20.4
h-index
19
i10-index 28Top 14% in Marketing
Geraldine Rosa Henderson

What does Geraldine Rosa Henderson research?

Geraldine Rosa Henderson's work is mostly in Business, Management and Accounting (33%), Social Sciences (19%), Psychology (10%).

Social Sciences: 39 works · 61.1% of their workBusiness, Management and Accounting: 21 works · 32.6% of their workMarketing: 12 works · 19.4% of their workStrategy and Management: 6 works · 9.0% of their workOrganizational Behavior and Human Resource Management: 3 works · 4.2% of their workSocial Sciences: 12 works · 18.8% of their workSociology and Political Science: 9 works · 13.9% of their workGender Studies: 3 works · 4.9% of their workPsychology: 6 works · 9.7% of their workSocial Psychology: 6 works · 9.7% of their workEverything else: 25 works · 38.9% of their workTHEIR WORKGeraldine RosaHenderson64works
Social Sciences61%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2132.6%
    2. Social Sciences1218.8%
    3. Psychology69.7%
  2. Everything else2538.9%
  1. 1Marketing19% of their works
  2. 2Sociology and Political Science14% of their works
  3. 3Social Psychology10% of their works
  4. 4Strategy and Management9% of their works
  5. 5Gender Studies5% of their works
  6. 6Organizational Behavior and Human Resource Management4% of their works

Research topics

Which keywords describe Geraldine Rosa Henderson's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Globalization, Cultural Psychology, Values, Emerging Markets and Frugal Innovation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior252 topics
  2. Brand Equity201 topic
  3. Brand Trust201 topic
  4. Globalization122 topics
  5. Cultural Psychology91 topic
  6. Values91 topic
  7. Emerging Markets51 topic
  8. Frugal Innovation51 topic
  9. Marketing Strategies51 topic
  10. Retail Economics51 topic
  11. Customer Satisfaction41 topic
  12. Service Quality41 topic
  13. Community Structure31 topic
  14. Culture31 topic
  15. Experiential Learning31 topic
  16. Marketing Education31 topic
  17. Music31 topic
  18. Network Dynamics31 topic

Where does Geraldine Rosa Henderson work?

Geraldine Rosa Henderson's main affiliation in the publication record is The University of Texas at Austin, United States.

How many publications and citations does Geraldine Rosa Henderson have?

OpenAlex counts 64 works and 1,304 citations for Geraldine Rosa Henderson, an h-index of 19, ranking #473,610 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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