Gerard Prendergast
Gerard Prendergast publishes mostly in Marketing, Sociology and Political Science and Applied Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Behavioral Health and Interventions.
- World rank
- #490,625 of 1,633,909 ranked researchers
- Rank in Hong Kong
- #2,191 of 5,618
- Works
- 31
- Citations
- 165
- Citations per work
- 5.3
What does Gerard Prendergast research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing26% of their works
- 2Sociology and Political Science16% of their works
- 3Applied Psychology7% of their works
- 4Information Systems and Management5% of their works
- 5Clinical Psychology5% of their works
- 6Gender Studies5% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Behavioral Health and Interventions
- Environmental Education and Sustainability
- Consumer Retail Behavior Studies
- Technology Adoption and User Behaviour
- Gender, Feminism, and Media
- Hate Speech and Cyberbullying Detection
Which keywords describe Gerard Prendergast's research?
The keywords of their largest research topics: Social Media, Brand Trust, Consumer Behavior, Consumer Engagement, Electronic Word-of-Mouth, Self-Regulation, Theory of Planned Behaviour and Customer Experience.
- Detection
- Pro-environmental Behavior
- Multichannel Retailing
- Feminism
- Customer Experience
- Self-Regulation
- Consumer Engagement
- Brand Trust
- Social Media
- Consumer Behavior
- Electronic Word-of-Mouth
- Theory of Planned Behaviour
- Environmental Attitudes
- Information Systems
- Neoliberalism
- Technology Acceptance Model
- Hate Speech
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Social Media83 topics
- Brand Trust71 topic
- Consumer Behavior71 topic
- Consumer Engagement51 topic
- Electronic Word-of-Mouth51 topic
- Self-Regulation31 topic
- Theory of Planned Behaviour31 topic
- Customer Experience21 topic
- Environmental Attitudes21 topic
- Feminism21 topic
- Information Systems21 topic
- Multichannel Retailing21 topic
- Neoliberalism21 topic
- Pro-environmental Behavior21 topic
- Technology Acceptance Model21 topic
- Detection11 topic
- Hate Speech11 topic
Where does Gerard Prendergast work?
Gerard Prendergast's main affiliation in the publication record is Hong Kong Baptist University, Hong Kong.
How many publications and citations does Gerard Prendergast have?
Science Explorer counts 31 works and 165 citations for Gerard Prendergast, ranking #490,625 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.