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Researcher · Royal Holloway University of London · United Kingdom

Giana M. Eckhardt

Giana M. Eckhardt publishes mostly in Sociology and Political Science, Marketing and Cultural Studies, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Asian Culture and Media Studies.

ORCID 0000-0001-7856-0719 OpenAlex
World rank
#108,806
of 1,633,909 ranked researchers
Rank in United Kingdom
#10,290
of 90,785
Works
27
Citations
225
Citations per work
8.3

What does Giana M. Eckhardt research?

Sociology and Political Science: 37.0%Marketing: 25.9%Cultural Studies: 7.4%Gender Studies: 7.4%other fields: 22.3%37%top field
Sociology and Political Science37.0%Marketing25.9%Cultural Studies7.4%Gender Studies7.4%other fields22.3%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science37% of their works
  2. 2Marketing26% of their works
  3. 3Cultural Studies7% of their works
  4. 4Gender Studies7% of their works
  5. 5Management Information Systems4% of their works
  6. 6Literature and Literary Theory4% of their works

Research topics

Which keywords describe Giana M. Eckhardt's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Social Capital, Advertising, Customer Experience, Digital Labor Platforms, Ethnic Minority Business and Gender Roles.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Brand Trust41 topic
  2. Consumer Behavior41 topic
  3. Social Capital32 topics
  4. Advertising21 topic
  5. Customer Experience21 topic
  6. Digital Labor Platforms21 topic
  7. Ethnic Minority Business21 topic
  8. Gender Roles21 topic
  9. Gig Economy21 topic
  10. Hallyu21 topic
  11. Immigrant Entrepreneurship21 topic
  12. Korean Wave21 topic
  13. Multichannel Retailing21 topic
  14. Crowdfunding11 topic
  15. Fintech11 topic
  16. Narrative Persuasion11 topic
  17. Transportation11 topic

Where does Giana M. Eckhardt work?

Giana M. Eckhardt's main affiliation in the publication record is Royal Holloway University of London, United Kingdom.

How many publications and citations does Giana M. Eckhardt have?

Science Explorer counts 27 works and 225 citations for Giana M. Eckhardt, ranking #108,806 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.