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Researcher · University of Salento · Italy

Gianluigi Guido

Gianluigi Guido publishes mostly in Marketing, Social Psychology and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Fashion and Cultural Textiles.

World rank
#397,817
of 1,633,909 ranked researchers
Rank in Italy
#13,473
of 65,712
Works
48
Citations
217
Citations per work
4.5

What does Gianluigi Guido research?

Marketing: 29.5%Social Psychology: 9.8%Strategy and Management: 6.6%Sociology and Political Science: 6.6%other fields: 47.5%30%top field
Marketing29.5%Social Psychology9.8%Strategy and Management6.6%Sociology and Political Science6.6%other fields47.5%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing30% of their works
  2. 2Social Psychology10% of their works
  3. 3Strategy and Management7% of their works
  4. 4Sociology and Political Science7% of their works
  5. 5Experimental and Cognitive Psychology5% of their works
  6. 6Organizational Behavior and Human Resource Management5% of their works

Research topics

Which keywords describe Gianluigi Guido's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Embodiment, Customer Experience, Multichannel Retailing, Clothing and Environmental Innovation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior132 topics
  2. Brand Equity101 topic
  3. Brand Trust101 topic
  4. Embodiment52 topics
  5. Customer Experience41 topic
  6. Multichannel Retailing41 topic
  7. Clothing31 topic
  8. Environmental Innovation31 topic
  9. Fashion31 topic
  10. Green Consumption31 topic
  11. Blockchain21 topic
  12. Customer Satisfaction21 topic
  13. Environmental Attitudes21 topic
  14. Internet of Things21 topic
  15. Metaphor21 topic
  16. Pro-environmental Behavior21 topic
  17. Service Quality21 topic
  18. Time21 topic

Where does Gianluigi Guido work?

Gianluigi Guido's main affiliation in the publication record is University of Salento, Italy.

How many publications and citations does Gianluigi Guido have?

Science Explorer counts 48 works and 217 citations for Gianluigi Guido, ranking #397,817 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.