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Researcher · Insper · Brazil

Giuliana Isabella

Giuliana Isabella publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Consumer Retail Behavior Studies.

ORCID 0000-0002-4502-4327 OpenAlex
World rank
#4,576,788
of 7,710,434 ranked researchers
Rank in Brazil
#77,338
of 253,246
Works
59
Citations
485
Citations per work
8.2
h-index
10
i10-index 10Top 41% in Marketing
Giuliana Isabella

What does Giuliana Isabella research?

Giuliana Isabella's work is mostly in Business, Management and Accounting (40%), Social Sciences (10%), Decision Sciences (6%).

Social Sciences: 37 works · 62.1% of their workBusiness, Management and Accounting: 24 works · 40.4% of their workMarketing: 16 works · 26.4% of their workStrategy and Management: 5 works · 9.3% of their workOrganizational Behavior and Human Resource Management: 3 works · 4.7% of their workSocial Sciences: 6 works · 10.1% of their workSociology and Political Science: 6 works · 10.1% of their workDecision Sciences: 4 works · 6.2% of their workInformation Systems and Management: 4 works · 6.2% of their workPsychology: 3 works · 5.4% of their workSocial Psychology: 3 works · 5.4% of their workEverything else: 22 works · 37.9% of their workTHEIR WORKGiuliana Isabella59works
Social Sciences62%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2440.4%
    2. Social Sciences610.1%
    3. Decision Sciences46.2%
    4. Psychology35.4%
  2. Everything else2237.9%
  1. 1Marketing26% of their works
  2. 2Sociology and Political Science10% of their works
  3. 3Strategy and Management9% of their works
  4. 4Information Systems and Management6% of their works
  5. 5Social Psychology5% of their works
  6. 6Organizational Behavior and Human Resource Management5% of their works

Research topics

Which keywords describe Giuliana Isabella's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Marketing Strategies, Electronic Word-of-Mouth, Social Media, Customer Experience and Multichannel Retailing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Consumer Behavior222 topics
  2. Brand Equity161 topic
  3. Brand Trust161 topic
  4. Marketing Strategies112 topics
  5. Electronic Word-of-Mouth71 topic
  6. Social Media71 topic
  7. Customer Experience61 topic
  8. Multichannel Retailing61 topic
  9. Online Advertising61 topic
  10. Retail Economics61 topic
  11. Organizational Management51 topic
  12. Research Methods51 topic
  13. Customer Satisfaction41 topic
  14. Service Quality41 topic
  15. Corporate Social Responsibility31 topic
  16. Financial Performance31 topic
  17. Platform Competition31 topic
  18. Two-Sided Markets31 topic

Where does Giuliana Isabella work?

Giuliana Isabella's main affiliation in the publication record is Insper, Brazil.

How many publications and citations does Giuliana Isabella have?

OpenAlex counts 59 works and 485 citations for Giuliana Isabella, an h-index of 10, ranking #4,576,788 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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