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Researcher · Multimedia University · Malaysia

Hasliza Hassan

Hasliza Hassan publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Retail Behavior Studies, Entrepreneurship Studies and Influences and Digital Marketing and Social Media.

ORCID 0000-0003-3632-2557 OpenAlex
World rank
#1,192,919
of 7,710,434 ranked researchers
Rank in Malaysia
#4,268
of 41,196
Works
86
Citations
764
Citations per work
8.9
h-index
16
i10-index 23Top 20% in Marketing
Hasliza Hassan

What does Hasliza Hassan research?

Hasliza Hassan's work is mostly in Business, Management and Accounting (39%), Social Sciences (19%), Decision Sciences (5%).

Social Sciences: 54 works · 62.6% of their workBusiness, Management and Accounting: 33 works · 38.8% of their workMarketing: 18 works · 21.0% of their workOrganizational Behavior and Human Resource Management: 9 works · 10.3% of their workManagement of Technology and Innovation: 6 works · 7.5% of their workSocial Sciences: 16 works · 18.7% of their workSociology and Political Science: 12 works · 14.5% of their workCommunication: 4 works · 4.2% of their workDecision Sciences: 4 works · 5.1% of their workInformation Systems and Management: 4 works · 5.1% of their workEverything else: 32 works · 37.4% of their workTHEIR WORKHasliza Hassan86works
Social Sciences63%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting3338.8%
    2. Social Sciences1618.7%
    3. Decision Sciences45.1%
  2. Everything else3237.4%
  1. 1Marketing21% of their works
  2. 2Sociology and Political Science14% of their works
  3. 3Organizational Behavior and Human Resource Management10% of their works
  4. 4Management of Technology and Innovation8% of their works
  5. 5Information Systems and Management5% of their works
  6. 6Communication4% of their works

Research topics

Which keywords describe Hasliza Hassan's research?

The keywords of their largest research topics: Customer Experience, Multichannel Retailing, Social Capital, Social Media, Entrepreneurial Orientation, Opportunity Recognition, Consumer Engagement and Electronic Word-of-Mouth.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Customer Experience231 topic
  2. Multichannel Retailing231 topic
  3. Social Capital232 topics
  4. Social Media202 topics
  5. Entrepreneurial Orientation151 topic
  6. Opportunity Recognition151 topic
  7. Consumer Engagement121 topic
  8. Electronic Word-of-Mouth121 topic
  9. Brand Trust111 topic
  10. Consumer Behavior111 topic
  11. Information Systems111 topic
  12. Technology Acceptance Model111 topic
  13. Customer Satisfaction91 topic
  14. Service Quality91 topic
  15. Finance81 topic
  16. Islamic Banking81 topic
  17. Knowledge Sharing81 topic
  18. Virtual Communities81 topic

Where does Hasliza Hassan work?

Hasliza Hassan's main affiliation in the publication record is Multimedia University, Malaysia.

How many publications and citations does Hasliza Hassan have?

OpenAlex counts 86 works and 764 citations for Hasliza Hassan, an h-index of 16, ranking #1,192,919 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Hasliza Hassan

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Discussion

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