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Researcher · Nanyang Technological University · Singapore

Heetae Cho

Heetae Cho publishes mostly in Sociology and Political Science, Social Psychology and Marketing, on topics such as Sport and Mega-Event Impacts, Nostalgia and Consumer Behavior and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-8927-9743 OpenAlex
World rank
#125,584
of 7,710,434 ranked researchers
Rank in Singapore
#794
of 23,642
Works
147
Citations
2.9k
Citations per work
20.0
h-index
30
i10-index 64Top 2.2% in Sociology and Political Science
Heetae Cho

What does Heetae Cho research?

Heetae Cho's work is mostly in Social Sciences (31%), Psychology (18%), Business, Management and Accounting (10%).

Social Sciences: 92 works · 62.8% of their workSocial Sciences: 45 works · 30.8% of their workSociology and Political Science: 32 works · 21.5% of their workGender Studies: 14 works · 9.3% of their workPsychology: 26 works · 17.9% of their workSocial Psychology: 26 works · 17.9% of their workBusiness, Management and Accounting: 15 works · 10.0% of their workMarketing: 15 works · 10.0% of their workDecision Sciences: 6 works · 4.1% of their workInformation Systems and Management: 6 works · 4.1% of their workEverything else: 48 works · 32.9% of their workPhysical Sciences: 6 works · 4.3% of their workComputer Science: 6 works · 4.3% of their workInformation Systems: 6 works · 4.3% of their workTHEIR WORKHeetae Cho147works
Physical Sciences4%Social Sciences63%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences4530.8%
    2. Psychology2617.9%
    3. Business, Management and Accounting1510.0%
    4. Decision Sciences64.1%
  2. Everything else4832.9%
    1. Computer Science64.3%
  1. 1Sociology and Political Science22% of their works
  2. 2Social Psychology18% of their works
  3. 3Marketing10% of their works
  4. 4Gender Studies9% of their works
  5. 5Information Systems4% of their works
  6. 6Information Systems and Management4% of their works

Research topics

Which keywords describe Heetae Cho's research?

The keywords of their largest research topics: Well-being, Consumer Behavior, Advertising, Identity, Mega Events, Sport Tourism, Memory and Nostalgia.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 20 words, with their numbers
  1. Well-being653 topics
  2. Consumer Behavior592 topics
  3. Advertising522 topics
  4. Identity482 topics
  5. Mega Events321 topic
  6. Sport Tourism321 topic
  7. Memory311 topic
  8. Nostalgia311 topic
  9. Brand Equity281 topic
  10. Brand Trust281 topic
  11. Gender Roles211 topic
  12. Media Representation211 topic
  13. Intrinsic Motivation191 topic
  14. Self-Determination Theory191 topic
  15. Gender171 topic
  16. Sport171 topic
  17. Information Systems161 topic
  18. Technology Acceptance Model161 topic
  19. Constraints151 topic
  20. Leisure151 topic

Where does Heetae Cho work?

Heetae Cho's main affiliation in the publication record is Nanyang Technological University, Singapore.

How many publications and citations does Heetae Cho have?

OpenAlex counts 147 works and 2,945 citations for Heetae Cho, an h-index of 30, ranking #125,584 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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