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Researcher · Multimedia University · Malaysia

Hishamuddin Ismail

Hishamuddin Ismail publishes mostly in Sociology and Political Science, Marketing and Accounting, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Customer Service Quality and Loyalty.

ORCID 0000-0001-8296-0125 OpenAlex
World rank
#548,663
of 7,710,434 ranked researchers
Rank in Malaysia
#1,727
of 41,196
Works
116
Citations
1.8k
Citations per work
15.4
h-index
23
i10-index 34Top 4.6% in Sociology and Political Science
Hishamuddin Ismail

What does Hishamuddin Ismail research?

Hishamuddin Ismail's work is mostly in Business, Management and Accounting (39%), Social Sciences (12%), Decision Sciences (8%).

Social Sciences: 68 works · 58.9% of their workBusiness, Management and Accounting: 45 works · 38.7% of their workMarketing: 13 works · 11.1% of their workAccounting: 11 works · 9.8% of their workOrganizational Behavior and Human Resource Management: 11 works · 9.4% of their workStrategy and Management: 10 works · 8.4% of their workSocial Sciences: 14 works · 12.5% of their workSociology and Political Science: 14 works · 12.5% of their workDecision Sciences: 9 works · 7.7% of their workInformation Systems and Management: 9 works · 7.7% of their workEverything else: 48 works · 41.1% of their workTHEIR WORKHishamuddinIsmail116works
Social Sciences59%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting4538.7%
    2. Social Sciences1412.5%
    3. Decision Sciences97.7%
  2. Everything else4841.1%
  1. 1Sociology and Political Science12% of their works
  2. 2Marketing11% of their works
  3. 3Accounting10% of their works
  4. 4Organizational Behavior and Human Resource Management9% of their works
  5. 5Strategy and Management8% of their works
  6. 6Information Systems and Management8% of their works

Research topics

Which keywords describe Hishamuddin Ismail's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Information Systems, Social Media, Technology Acceptance Model, Consumer Behavior, Customer Satisfaction, Service Quality and Finance.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Electronic Word-of-Mouth231 topic
  2. Information Systems231 topic
  3. Social Media231 topic
  4. Technology Acceptance Model231 topic
  5. Consumer Behavior172 topics
  6. Customer Satisfaction171 topic
  7. Service Quality171 topic
  8. Finance161 topic
  9. Islamic Banking161 topic
  10. Customer Experience121 topic
  11. Entrepreneurial Orientation121 topic
  12. Multichannel Retailing121 topic
  13. Opportunity Recognition121 topic
  14. Brand Equity101 topic
  15. Brand Trust101 topic
  16. Environmental Innovation71 topic
  17. Green Consumption71 topic

Where does Hishamuddin Ismail work?

Hishamuddin Ismail's main affiliation in the publication record is Multimedia University, Malaysia.

How many publications and citations does Hishamuddin Ismail have?

OpenAlex counts 116 works and 1,787 citations for Hishamuddin Ismail, an h-index of 23, ranking #548,663 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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