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Hong‐Youl Ha

Hong‐Youl Ha publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Customer Service Quality and Loyalty, Digital Marketing and Social Media and Diverse Topics in Contemporary Research.

World rank
#691,541
of 1,633,909 ranked researchers
Rank in South Korea
#10,605
of 38,381
Works
35
Citations
101
Citations per work
2.9

What does Hong‐Youl Ha research?

Marketing: 23.9%Organizational Behavior and Human Resource Management: 19.6%Sociology and Political Science: 13.0%Cultural Studies: 10.9%other fields: 32.6%24%top field
Marketing23.9%Organizational Behavior and Human Resource Management19.6%Sociology and Political Science13.0%Cultural Studies10.9%other fields32.6%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing24% of their works
  2. 2Organizational Behavior and Human Resource Management20% of their works
  3. 3Sociology and Political Science13% of their works
  4. 4Cultural Studies11% of their works
  5. 5Information Systems6% of their works
  6. 6Public Health, Environmental and Occupational Health4% of their works

Research topics

Which keywords describe Hong‐Youl Ha's research?

The keywords of their largest research topics: Social Media, Customer Satisfaction, Text Mining, Fashion, Lifestyle, Perceived Value, Service Quality and Consumer Behavior.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 22 words, with their numbers
  1. Social Media133 topics
  2. Customer Satisfaction102 topics
  3. Text Mining93 topics
  4. Fashion82 topics
  5. Lifestyle82 topics
  6. Perceived Value81 topic
  7. Service Quality81 topic
  8. Consumer Behavior62 topics
  9. Consumer Engagement61 topic
  10. Electronic Word-of-Mouth61 topic
  11. Generation Z51 topic
  12. Metaverse51 topic
  13. Body Image31 topic
  14. Brand Equity31 topic
  15. Brand Trust31 topic
  16. Cosmetics31 topic
  17. Big Data21 topic
  18. Customer Experience21 topic
  19. Data Analysis21 topic
  20. Multichannel Retailing21 topic
  21. Nursing21 topic
  22. Research Trends21 topic

Where does Hong‐Youl Ha work?

Hong‐Youl Ha's main affiliation in the publication record is Dongguk University, South Korea.

How many publications and citations does Hong‐Youl Ha have?

Science Explorer counts 35 works and 101 citations for Hong‐Youl Ha, ranking #691,541 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.