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Howard Moskowitz

Howard Moskowitz publishes mostly in Food Science, Marketing and Social Psychology, on topics such as Sensory Analysis and Statistical Methods, Consumer Behavior in Brand Consumption and Identification and Economic and Environmental Valuation.

World rank
#261,479
of 1,633,909 ranked researchers
Rank in United States
#101,406
of 358,040
Works
81
Citations
308
Citations per work
3.8

What does Howard Moskowitz research?

Food Science: 16.3%Marketing: 10.9%Social Psychology: 9.8%Economics and Econometrics: 6.5%other fields: 56.5%16%top field
Food Science16.3%Marketing10.9%Social Psychology9.8%Economics and Econometrics6.5%other fields56.5%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Food Science16% of their works
  2. 2Marketing11% of their works
  3. 3Social Psychology10% of their works
  4. 4Economics and Econometrics6% of their works
  5. 5Artificial Intelligence6% of their works
  6. 6Nutrition and Dietetics4% of their works

Research topics

Which keywords describe Howard Moskowitz's research?

The keywords of their largest research topics: Consumer Preferences, Consumer Perception, Sensory Analysis, Brand Trust, Consumer Behavior, Color Psychology, Conjoint Analysis and Discrete Choice Models.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Preferences102 topics
  2. Consumer Perception91 topic
  3. Sensory Analysis91 topic
  4. Brand Trust61 topic
  5. Consumer Behavior61 topic
  6. Color Psychology51 topic
  7. Conjoint Analysis51 topic
  8. Discrete Choice Models51 topic
  9. Kansei Engineering51 topic
  10. Sweet Taste41 topic
  11. Taste Receptors41 topic
  12. Food Tourism31 topic
  13. Fuzzy Cognitive Maps31 topic
  14. Gastronomy31 topic
  15. Modeling31 topic
  16. Microbial Modulation21 topic
  17. Wine Yeasts21 topic

Where does Howard Moskowitz work?

Howard Moskowitz's main affiliation in the publication record is Jacobs Institute, United States.

How many publications and citations does Howard Moskowitz have?

Science Explorer counts 81 works and 308 citations for Howard Moskowitz, ranking #261,479 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.