Question 1

What does Irena Vida research?

Accepted Answer

Irena Vida publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, International Business and FDI and Digital Marketing and Social Media.

Question 2

Which keywords describe Irena Vida's research?

Accepted Answer

The keywords of their largest research topics: Consumer Behavior, Globalization, Brand Equity, Brand Trust, Foreign Direct Investment, Institutional Environment, Electronic Word-of-Mouth and Social Media.

Question 3

Where does Irena Vida work?

Accepted Answer

Irena Vida's main affiliation in the publication record is University of Ljubljana, Slovenia.

Question 4

How many publications and citations does Irena Vida have?

Accepted Answer

OpenAlex counts 86 works and 2,483 citations for Irena Vida, an h-index of 27, ranking #257,320 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Irena Vida's h-index high?

Accepted Answer

An h-index of 27 is at or above that of 94% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 6.3%.