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Researcher · University of Ljubljana · Slovenia

Irena Vida

Irena Vida publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, International Business and FDI and Digital Marketing and Social Media.

ORCID 0000-0001-9079-4665 OpenAlex
World rank
#257,320
of 7,710,434 ranked researchers
Rank in Slovenia
#96
of 9,404
Works
86
Citations
2.5k
Citations per work
28.9
h-index
27
i10-index 36Top 6.3% in Marketing
Irena Vida

What does Irena Vida research?

Irena Vida's work is mostly in Business, Management and Accounting (55%), Social Sciences (11%), Economics, Econometrics and Finance (10%).

Social Sciences: 65 works · 76.1% of their workBusiness, Management and Accounting: 47 works · 54.7% of their workMarketing: 24 works · 28.1% of their workStrategy and Management: 18 works · 21.4% of their workOrganizational Behavior and Human Resource Management: 4 works · 5.2% of their workSocial Sciences: 10 works · 11.4% of their workSociology and Political Science: 10 works · 11.4% of their workEconomics, Econometrics and Finance: 9 works · 10.0% of their workGeneral Economics, Econometrics and Finance: 5 works · 6.2% of their workEconomics and Econometrics: 3 works · 3.8% of their workEverything else: 21 works · 23.9% of their workTHEIR WORKIrena Vida86works
Social Sciences76%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting4754.7%
    2. Social Sciences1011.4%
    3. Economics, Econometrics and Finance910.0%
  2. Everything else2123.9%
  1. 1Marketing28% of their works
  2. 2Strategy and Management21% of their works
  3. 3Sociology and Political Science11% of their works
  4. 4General Economics, Econometrics and Finance6% of their works
  5. 5Organizational Behavior and Human Resource Management5% of their works
  6. 6Economics and Econometrics4% of their works

Research topics

Which keywords describe Irena Vida's research?

The keywords of their largest research topics: Consumer Behavior, Globalization, Brand Equity, Brand Trust, Foreign Direct Investment, Institutional Environment, Electronic Word-of-Mouth and Social Media.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior392 topics
  2. Globalization312 topics
  3. Brand Equity291 topic
  4. Brand Trust291 topic
  5. Foreign Direct Investment201 topic
  6. Institutional Environment201 topic
  7. Electronic Word-of-Mouth131 topic
  8. Social Media131 topic
  9. International Trade111 topic
  10. Productivity111 topic
  11. Copyright101 topic
  12. Digital Piracy101 topic
  13. Customer Satisfaction91 topic
  14. Service Quality91 topic
  15. Competitiveness Indices81 topic
  16. Customer Experience81 topic
  17. Multichannel Retailing81 topic
  18. Revealed Comparative Advantage81 topic

Where does Irena Vida work?

Irena Vida's main affiliation in the publication record is University of Ljubljana, Slovenia.

How many publications and citations does Irena Vida have?

OpenAlex counts 86 works and 2,483 citations for Irena Vida, an h-index of 27, ranking #257,320 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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