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Researcher · Ruppin Academic Center · Israel

Iris Vilnai‐Yavetz

Iris Vilnai‐Yavetz publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Customer Service Quality and Loyalty.

ORCID 0000-0001-5780-2707 OpenAlex
World rank
#184,763
of 7,710,434 ranked researchers
Rank in Israel
#1,426
of 38,292
Works
47
Citations
1.8k
Citations per work
39.3
h-index
20
i10-index 28Top 13% in Marketing
Iris Vilnai‐Yavetz

What does Iris Vilnai‐Yavetz research?

Iris Vilnai‐Yavetz's work is mostly in Business, Management and Accounting (53%), Social Sciences (12%), Decision Sciences (6%).

Social Sciences: 36 works · 76.2% of their workBusiness, Management and Accounting: 25 works · 53.3% of their workMarketing: 17 works · 36.1% of their workOrganizational Behavior and Human Resource Management: 8 works · 17.2% of their workSocial Sciences: 6 works · 12.3% of their workSociology and Political Science: 6 works · 12.3% of their workDecision Sciences: 3 works · 5.7% of their workInformation Systems and Management: 3 works · 5.7% of their workPsychology: 2 works · 4.9% of their workSocial Psychology: 2 works · 4.9% of their workEverything else: 10 works · 20.5% of their workHealth Sciences: 2 works · 3.3% of their workHealth Professions: 2 works · 3.3% of their workGeneral Health Professions: 2 works · 3.3% of their workTHEIR WORKIrisVilnai‐Yavetz47works
Health Sciences3%Social Sciences76%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2553.3%
    2. Social Sciences612.3%
    3. Decision Sciences35.7%
    4. Psychology24.9%
  2. Everything else1020.5%
    1. Health Professions23.3%
  1. 1Marketing36% of their works
  2. 2Organizational Behavior and Human Resource Management17% of their works
  3. 3Sociology and Political Science12% of their works
  4. 4Information Systems and Management6% of their works
  5. 5Social Psychology5% of their works
  6. 6General Health Professions3% of their works

Research topics

Which keywords describe Iris Vilnai‐Yavetz's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Service Quality, Customer Experience, Multichannel Retailing, Customer Satisfaction, Perceived Value and Social Media.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Brand Trust211 topic
  2. Consumer Behavior211 topic
  3. Service Quality192 topics
  4. Customer Experience171 topic
  5. Multichannel Retailing171 topic
  6. Customer Satisfaction161 topic
  7. Perceived Value161 topic
  8. Social Media142 topics
  9. Consumer Engagement101 topic
  10. Electronic Word-of-Mouth101 topic
  11. User Satisfaction92 topics
  12. Information Systems61 topic
  13. Technology Acceptance Model61 topic
  14. Knowledge Sharing41 topic
  15. Virtual Communities41 topic
  16. Color Psychology31 topic
  17. Kansei Engineering31 topic
  18. Obedience31 topic
  19. Social Norms31 topic

Where does Iris Vilnai‐Yavetz work?

Iris Vilnai‐Yavetz's main affiliation in the publication record is Ruppin Academic Center, Israel.

How many publications and citations does Iris Vilnai‐Yavetz have?

OpenAlex counts 47 works and 1,845 citations for Iris Vilnai‐Yavetz, an h-index of 20, ranking #184,763 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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