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Researcher · Universidade Federal de Ouro Preto · Brazil

Isabela Carvalho de Morais

Isabela Carvalho de Morais publishes mostly in Marketing, Education and Information Systems and Management, on topics such as Business and Management Studies, Fashion and Cultural Textiles and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0001-8274-406X OpenAlex
World rank
#3,299,675
of 7,710,434 ranked researchers
Rank in Brazil
#41,458
of 253,246
Works
20
Citations
88
Citations per work
4.4
h-index
5
i10-index 3Top 77% in Marketing
Isabela Carvalho de Morais

What does Isabela Carvalho de Morais research?

Isabela Carvalho de Morais's work is mostly in Business, Management and Accounting (24%), Social Sciences (14%), Decision Sciences (12%).

Social Sciences: 12 works · 61.2% of their workBusiness, Management and Accounting: 5 works · 24.5% of their workMarketing: 4 works · 18.4% of their workStrategy and Management: 1 works · 6.1% of their workSocial Sciences: 3 works · 14.3% of their workEducation: 3 works · 14.3% of their workDecision Sciences: 2 works · 12.2% of their workInformation Systems and Management: 2 works · 12.2% of their workArts and Humanities: 2 works · 10.2% of their workMuseology: 2 works · 10.2% of their workEverything else: 7 works · 34.7% of their workPhysical Sciences: 1 works · 4.1% of their workComputer Science: 1 works · 4.1% of their workInformation Systems: 1 works · 4.1% of their workTHEIR WORKIsabela Carvalhode Morais20works
Physical Sciences4%Social Sciences61%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting524.5%
    2. Social Sciences314.3%
    3. Decision Sciences212.2%
    4. Arts and Humanities210.2%
  2. Everything else734.7%
    1. Computer Science14.1%
  1. 1Marketing18% of their works
  2. 2Education14% of their works
  3. 3Information Systems and Management12% of their works
  4. 4Museology10% of their works
  5. 5Strategy and Management6% of their works
  6. 6Information Systems4% of their works

Research topics

Which keywords describe Isabela Carvalho de Morais's research?

The keywords of their largest research topics: Healthcare, Organizational Management, Research Methods, Brand Trust, Clothing, Consumer Behavior, Distance Education and Fashion.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Healthcare62 topics
  2. Organizational Management61 topic
  3. Research Methods61 topic
  4. Brand Trust41 topic
  5. Clothing41 topic
  6. Consumer Behavior41 topic
  7. Distance Education41 topic
  8. Fashion41 topic
  9. Training41 topic
  10. Customer Experience31 topic
  11. Multichannel Retailing31 topic
  12. Brazilian Health System21 topic
  13. Electronic Word-of-Mouth21 topic
  14. Information Technology21 topic
  15. Primary Care21 topic
  16. Smart Library21 topic
  17. Social Media21 topic

Where does Isabela Carvalho de Morais work?

Isabela Carvalho de Morais's main affiliation in the publication record is Universidade Federal de Ouro Preto, Brazil.

How many publications and citations does Isabela Carvalho de Morais have?

OpenAlex counts 20 works and 88 citations for Isabela Carvalho de Morais, an h-index of 5, ranking #3,299,675 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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