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Researcher · Tel Aviv University · Israel

Jacob Hornik

Jacob Hornik publishes mostly in Marketing, Sociology and Political Science and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Behavioral Health and Interventions.

ORCID 0000-0002-1125-2073 OpenAlex
World rank
#532,379
of 7,710,434 ranked researchers
Rank in Israel
#3,921
of 38,292
Works
106
Citations
3k
Citations per work
28.0
h-index
24
i10-index 45Top 8.4% in Marketing
Jacob Hornik

What does Jacob Hornik research?

Jacob Hornik's work is mostly in Business, Management and Accounting (21%), Social Sciences (17%), Psychology (13%).

Social Sciences: 54 works · 51.0% of their workBusiness, Management and Accounting: 23 works · 21.4% of their workMarketing: 19 works · 18.1% of their workOrganizational Behavior and Human Resource Management: 3 works · 3.3% of their workSocial Sciences: 18 works · 17.0% of their workSociology and Political Science: 18 works · 17.0% of their workPsychology: 13 works · 12.6% of their workSocial Psychology: 8 works · 7.4% of their workApplied Psychology: 6 works · 5.2% of their workEverything else: 48 works · 45.3% of their workPhysical Sciences: 4 works · 3.7% of their workEngineering: 4 works · 3.7% of their workIndustrial and Manufacturing Engineering: 4 works · 3.7% of their workTHEIR WORKJacob Hornik106works
Physical Sciences4%Social Sciences51%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2321.4%
    2. Social Sciences1817.0%
    3. Psychology1312.6%
  2. Everything else4845.3%
    1. Engineering43.7%
  1. 1Marketing18% of their works
  2. 2Sociology and Political Science17% of their works
  3. 3Social Psychology7% of their works
  4. 4Applied Psychology5% of their works
  5. 5Industrial and Manufacturing Engineering4% of their works
  6. 6Organizational Behavior and Human Resource Management3% of their works

Research topics

Which keywords describe Jacob Hornik's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media, Service Quality, Self-Regulation and Theory of Planned Behaviour.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior302 topics
  2. Brand Equity191 topic
  3. Brand Trust191 topic
  4. Electronic Word-of-Mouth181 topic
  5. Social Media181 topic
  6. Service Quality172 topics
  7. Self-Regulation131 topic
  8. Theory of Planned Behaviour131 topic
  9. Customer Experience111 topic
  10. Marketing Strategies111 topic
  11. Multichannel Retailing111 topic
  12. Retail Economics111 topic
  13. Obedience91 topic
  14. Social Norms91 topic
  15. Customer Satisfaction81 topic
  16. Perceived Value81 topic
  17. Digital Twin71 topic
  18. Smart Manufacturing71 topic

Where does Jacob Hornik work?

Jacob Hornik's main affiliation in the publication record is Tel Aviv University, Israel.

How many publications and citations does Jacob Hornik have?

OpenAlex counts 106 works and 2,964 citations for Jacob Hornik, an h-index of 24, ranking #532,379 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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