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Researcher · Winthrop University · United States

Jane Boyd Thomas

Jane Boyd Thomas publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Digital Marketing and Social Media.

ORCID 0000-0003-1457-7786 OpenAlex
World rank
#1,835,256
of 7,710,434 ranked researchers
Rank in United States
#562,890
of 1,627,098
Works
48
Citations
801
Citations per work
16.7
h-index
13
i10-index 20Top 28% in Marketing
Jane Boyd Thomas

What does Jane Boyd Thomas research?

Jane Boyd Thomas's work is mostly in Business, Management and Accounting (52%), Social Sciences (17%), Health Professions (7%).

Social Sciences: 33 works · 69.2% of their workBusiness, Management and Accounting: 25 works · 52.1% of their workMarketing: 19 works · 39.0% of their workOrganizational Behavior and Human Resource Management: 5 works · 9.8% of their workTourism, Leisure and Hospitality Management: 2 works · 3.3% of their workSocial Sciences: 8 works · 17.1% of their workSociology and Political Science: 6 works · 12.2% of their workGender Studies: 2 works · 4.9% of their workEverything else: 11 works · 23.5% of their workHealth Sciences: 4 works · 7.3% of their workHealth Professions: 4 works · 7.3% of their workGeneral Health Professions: 4 works · 7.3% of their workTHEIR WORKJane Boyd Thomas48works
Health Sciences7%Social Sciences69%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2552.1%
    2. Social Sciences817.1%
  2. Everything else1123.5%
    1. Health Professions47.3%
  1. 1Marketing39% of their works
  2. 2Sociology and Political Science12% of their works
  3. 3Organizational Behavior and Human Resource Management10% of their works
  4. 4General Health Professions7% of their works
  5. 5Gender Studies5% of their works
  6. 6Tourism, Leisure and Hospitality Management3% of their works

Research topics

Which keywords describe Jane Boyd Thomas's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Experience, Multichannel Retailing, Electronic Word-of-Mouth, Social Media and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior282 topics
  2. Brand Equity241 topic
  3. Brand Trust241 topic
  4. Customer Experience141 topic
  5. Multichannel Retailing141 topic
  6. Electronic Word-of-Mouth101 topic
  7. Social Media101 topic
  8. Customer Satisfaction71 topic
  9. Service Quality71 topic
  10. Sustainability72 topics
  11. Wine Choice41 topic
  12. Wine Tourism41 topic
  13. Clothing31 topic
  14. Corporate Political Activity31 topic
  15. Fashion31 topic
  16. Non-Communicable Diseases31 topic
  17. Patient Engagement31 topic
  18. Public Involvement31 topic

Where does Jane Boyd Thomas work?

Jane Boyd Thomas's main affiliation in the publication record is Winthrop University, United States.

How many publications and citations does Jane Boyd Thomas have?

OpenAlex counts 48 works and 801 citations for Jane Boyd Thomas, an h-index of 13, ranking #1,835,256 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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