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Researcher · Management Development Institute · India

Jaydeep Mukherjee

Jaydeep Mukherjee publishes mostly in Marketing, Economics and Econometrics and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Indian Economic and Social Development.

ORCID 0000-0002-6276-4415 OpenAlex
World rank
#2,227,603
of 7,710,434 ranked researchers
Rank in India
#40,141
of 280,097
Works
104
Citations
474
Citations per work
4.6
h-index
10
i10-index 10Top 41% in Marketing
Jaydeep Mukherjee

What does Jaydeep Mukherjee research?

Jaydeep Mukherjee's work is mostly in Business, Management and Accounting (32%), Economics, Econometrics and Finance (15%), Social Sciences (7%).

Social Sciences: 57 works · 54.4% of their workBusiness, Management and Accounting: 33 works · 32.2% of their workMarketing: 16 works · 15.7% of their workStrategy and Management: 9 works · 8.7% of their workManagement Information Systems: 4 works · 3.9% of their workManagement of Technology and Innovation: 4 works · 3.9% of their workEconomics, Econometrics and Finance: 15 works · 14.8% of their workEconomics and Econometrics: 15 works · 14.8% of their workSocial Sciences: 8 works · 7.4% of their workSociology and Political Science: 8 works · 7.4% of their workEverything else: 47 works · 45.6% of their workTHEIR WORKJaydeep Mukherjee104works
Social Sciences54%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting3332.2%
    2. Economics, Econometrics and Finance1514.8%
    3. Social Sciences87.4%
  2. Everything else4745.6%
  1. 1Marketing16% of their works
  2. 2Economics and Econometrics15% of their works
  3. 3Strategy and Management9% of their works
  4. 4Sociology and Political Science7% of their works
  5. 5Management Information Systems4% of their works
  6. 6Management of Technology and Innovation4% of their works

Research topics

Which keywords describe Jaydeep Mukherjee's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Experience, Economic Reforms, India, Multichannel Retailing and COVID-19.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Consumer Behavior242 topics
  2. Brand Equity131 topic
  3. Brand Trust131 topic
  4. Customer Experience121 topic
  5. Economic Reforms121 topic
  6. India121 topic
  7. Multichannel Retailing121 topic
  8. COVID-19111 topic
  9. Pandemic111 topic
  10. Electronic Word-of-Mouth81 topic
  11. Social Media81 topic
  12. Emerging Markets71 topic
  13. Experiential Learning71 topic
  14. Frugal Innovation71 topic
  15. Marketing Education71 topic
  16. Information Systems61 topic
  17. Technology Acceptance Model61 topic

Where does Jaydeep Mukherjee work?

Jaydeep Mukherjee's main affiliation in the publication record is Management Development Institute, India.

How many publications and citations does Jaydeep Mukherjee have?

OpenAlex counts 104 works and 474 citations for Jaydeep Mukherjee, an h-index of 10, ranking #2,227,603 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Jaydeep Mukherjee

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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