Jinsoo Hwang
Jinsoo Hwang publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.
- World rank
- #33,288 of 7,710,434 ranked researchers
- Rank in South Korea
- #113 of 162,609
- Works
- 353
- Citations
- 11k
- Citations per work
- 32.0
What does Jinsoo Hwang research?
Jinsoo Hwang's work is mostly in Business, Management and Accounting (31%), Social Sciences (19%), Decision Sciences (3%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences19956.4%
- Business, Management and Accounting10930.8%
- Social Sciences6719.0%
- Decision Sciences123.4%
- Psychology113.2%
- Everything else15443.6%
- 1Marketing19% of their works
- 2Sociology and Political Science14% of their works
- 3Organizational Behavior and Human Resource Management11% of their works
- 4Cultural Studies6% of their works
- 5Information Systems and Management3% of their works
- 6Social Psychology3% of their works
Research topics
- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Diverse Topics in Contemporary Research
- Consumer Perception and Purchasing Behavior
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- Technology Adoption and User Behaviour
Which keywords describe Jinsoo Hwang's research?
The keywords of their largest research topics: Consumer Behavior, Social Media, Customer Satisfaction, Service Quality, Fashion, Lifestyle, Ethical Consumption and Brand Equity.
- Information Systems
- Customer Experience
- Environmental Innovation
- Body Image
- Generation Z
- Consumer Engagement
- Brand Equity
- Lifestyle
- Service Quality
- Social Media
- Consumer Behavior
- Customer Satisfaction
- Fashion
- Ethical Consumption
- Brand Trust
- Electronic Word-of-Mouth
- Metaverse
- Cosmetics
- Green Consumption
- Multichannel Retailing
- Technology Acceptance Model
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 21 words, with their numbers
- Consumer Behavior1373 topics
- Social Media1142 topics
- Customer Satisfaction951 topic
- Service Quality951 topic
- Fashion882 topics
- Lifestyle882 topics
- Ethical Consumption852 topics
- Brand Equity641 topic
- Brand Trust641 topic
- Consumer Engagement641 topic
- Electronic Word-of-Mouth641 topic
- Generation Z501 topic
- Metaverse501 topic
- Body Image381 topic
- Cosmetics381 topic
- Environmental Innovation351 topic
- Green Consumption351 topic
- Customer Experience341 topic
- Multichannel Retailing341 topic
- Information Systems301 topic
- Technology Acceptance Model301 topic
Where does Jinsoo Hwang work?
Jinsoo Hwang's main affiliation in the publication record is Sejong University, South Korea.
How many publications and citations does Jinsoo Hwang have?
OpenAlex counts 353 works and 11,298 citations for Jinsoo Hwang, an h-index of 60, ranking #33,288 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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