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Researcher · Old Dominion University · United States

John B. Ford

John B. Ford publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty.

ORCID 0000-0003-3721-6836 OpenAlex
World rank
#404,965
of 1,633,909 ranked researchers
Rank in United States
#142,586
of 358,040
Works
57
Citations
178
Citations per work
3.1

What does John B. Ford research?

Marketing: 19.3%Sociology and Political Science: 17.5%Organizational Behavior and Human Resource Management: 10.5%Strategy and Management: 8.8%other fields: 43.9%19%top field
Marketing19.3%Sociology and Political Science17.5%Organizational Behavior and Human Resource Management10.5%Strategy and Management8.8%other fields43.9%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing19% of their works
  2. 2Sociology and Political Science18% of their works
  3. 3Organizational Behavior and Human Resource Management10% of their works
  4. 4Strategy and Management9% of their works
  5. 5Management Information Systems5% of their works
  6. 6Social Psychology5% of their works

Research topics

Which keywords describe John B. Ford's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media, Advertising, Customer Satisfaction and Service Quality.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior102 topics
  2. Brand Equity81 topic
  3. Brand Trust81 topic
  4. Electronic Word-of-Mouth61 topic
  5. Social Media61 topic
  6. Advertising42 topics
  7. Customer Satisfaction41 topic
  8. Service Quality41 topic
  9. Business Networks21 topic
  10. Coopetition21 topic
  11. Experiential Learning21 topic
  12. Gender Roles21 topic
  13. Lean Manufacturing21 topic
  14. Marketing Education21 topic
  15. Media Representation21 topic
  16. Memory21 topic
  17. Nostalgia21 topic
  18. Supply Chain Management21 topic

Where does John B. Ford work?

John B. Ford's main affiliation in the publication record is Old Dominion University, United States.

How many publications and citations does John B. Ford have?

Science Explorer counts 57 works and 178 citations for John B. Ford, ranking #404,965 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.