John Kuria Thuo
John Kuria Thuo publishes mostly in Sociology and Political Science, Information Systems and Management and Organizational Behavior and Human Resource Management, on topics such as Technology Adoption and User Behaviour, Customer Service Quality and Loyalty and Digital Marketing and Social Media.
- World rank
- #5,783,851 of 7,710,434 ranked researchers
- Rank in Kenya
- #5,588 of 7,520
- Works
- 21
- Citations
- 68
- Citations per work
- 3.2
What does John Kuria Thuo research?
John Kuria Thuo's work is mostly in Business, Management and Accounting (39%), Social Sciences (14%), Decision Sciences (12%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences1464.6%
- Business, Management and Accounting839.1%
- Social Sciences313.6%
- Decision Sciences211.9%
- Everything else735.4%
- 1Sociology and Political Science14% of their works
- 2Information Systems and Management12% of their works
- 3Organizational Behavior and Human Resource Management12% of their works
- 4Strategy and Management10% of their works
- 5Marketing10% of their works
- 6Management Information Systems7% of their works
Research topics
- Technology Adoption and User Behaviour
- Customer Service Quality and Loyalty
- Digital Marketing and Social Media
- Innovation and Socioeconomic Development
- Quality and Supply Management
- Entrepreneurship Studies and Influences
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
Which keywords describe John Kuria Thuo's research?
The keywords of their largest research topics: Information Systems, Technology Acceptance Model, Customer Satisfaction, Service Quality, Electronic Word-of-Mouth, Social Media, Brand Trust and Consumer Behavior.
- Supply Chain Management
- Multichannel Retailing
- Frugal Innovation
- Emerging Markets
- Consumer Behavior
- Social Media
- Service Quality
- Technology Acceptance Model
- Information Systems
- Customer Satisfaction
- Electronic Word-of-Mouth
- Brand Trust
- Customer Experience
- Entrepreneurial Orientation
- Lean Manufacturing
- Opportunity Recognition
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 16 words, with their numbers
- Information Systems71 topic
- Technology Acceptance Model71 topic
- Customer Satisfaction61 topic
- Service Quality61 topic
- Electronic Word-of-Mouth41 topic
- Social Media41 topic
- Brand Trust21 topic
- Consumer Behavior21 topic
- Customer Experience21 topic
- Emerging Markets21 topic
- Entrepreneurial Orientation21 topic
- Frugal Innovation21 topic
- Lean Manufacturing21 topic
- Multichannel Retailing21 topic
- Opportunity Recognition21 topic
- Supply Chain Management21 topic
Where does John Kuria Thuo work?
John Kuria Thuo's main affiliation in the publication record is Masinde Muliro University of Science and Technology, Kenya.
How many publications and citations does John Kuria Thuo have?
OpenAlex counts 21 works and 68 citations for John Kuria Thuo, an h-index of 4, ranking #5,783,851 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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