Jonas Hoffmann
Jonas Hoffmann publishes mostly in Marketing, Strategy and Management and Demography, on topics such as Consumer Behavior in Brand Consumption and Identification, Breast Cancer Treatment Studies and Design Education and Practice.
- World rank
- #1,018,295 of 1,633,909 ranked researchers
- Rank in France
- #63,008 of 96,116
- Works
- 21
- Citations
- 14
- Citations per work
- 0.7
What does Jonas Hoffmann research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing25% of their works
- 2Strategy and Management19% of their works
- 3Demography12% of their works
- 4Political Science and International Relations6% of their works
- 5Cancer Research6% of their works
- 6Anatomy6% of their works
Research topics
Which keywords describe Jonas Hoffmann's research?
The keywords of their largest research topics: Consumer Behavior, Innovation, Brand Equity, Brand Trust, Anatomical Nomenclature, Breast Tumours, Customer Experience and Design Thinking.
- Strategic Renewal
- Retail Economics
- Marketing Strategies
- Hawthorne Studies
- Eponyms
- Design Thinking
- Breast Tumours
- Brand Trust
- Innovation
- Consumer Behavior
- Brand Equity
- Anatomical Nomenclature
- Customer Experience
- Engineering Design
- Gene Expression
- Management
- Multichannel Retailing
- Scientific Management
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior32 topics
- Innovation33 topics
- Brand Equity21 topic
- Brand Trust21 topic
- Anatomical Nomenclature11 topic
- Breast Tumours11 topic
- Customer Experience11 topic
- Design Thinking11 topic
- Engineering Design11 topic
- Eponyms11 topic
- Gene Expression11 topic
- Hawthorne Studies11 topic
- Management11 topic
- Marketing Strategies11 topic
- Multichannel Retailing11 topic
- Retail Economics11 topic
- Scientific Management11 topic
- Strategic Renewal11 topic
Where does Jonas Hoffmann work?
Jonas Hoffmann's main affiliation in the publication record is SKEMA Business School, France.
How many publications and citations does Jonas Hoffmann have?
Science Explorer counts 21 works and 14 citations for Jonas Hoffmann, ranking #1,018,295 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.