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Researcher · Universidad Anáhuac · Mexico

Karla Barajas-Portas

Karla Barajas-Portas publishes mostly in Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Technology Adoption and User Behaviour.

ORCID 0000-0002-4498-3462 OpenAlex
World rank
#2,023,430
of 7,710,434 ranked researchers
Rank in Mexico
#5,306
of 55,557
Works
32
Citations
181
Citations per work
5.7
h-index
6
i10-index 6Top 45% in Sociology and Political Science
Karla Barajas-Portas

What does Karla Barajas-Portas research?

Karla Barajas-Portas's work is mostly in Social Sciences (34%), Business, Management and Accounting (30%), Decision Sciences (8%).

Social Sciences: 25 works · 79.4% of their workSocial Sciences: 11 works · 33.7% of their workSociology and Political Science: 8 works · 25.3% of their workCommunication: 3 works · 8.4% of their workBusiness, Management and Accounting: 10 works · 30.1% of their workMarketing: 6 works · 19.3% of their workOrganizational Behavior and Human Resource Management: 3 works · 10.8% of their workDecision Sciences: 3 works · 8.4% of their workInformation Systems and Management: 3 works · 8.4% of their workEconomics, Econometrics and Finance: 2 works · 7.2% of their workEconomics and Econometrics: 2 works · 7.2% of their workEverything else: 7 works · 20.6% of their workTHEIR WORKKarlaBarajas-Portas32works
Social Sciences79%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences1133.7%
    2. Business, Management and Accounting1030.1%
    3. Decision Sciences38.4%
    4. Economics, Econometrics and Finance27.2%
  2. Everything else720.6%
  1. 1Sociology and Political Science25% of their works
  2. 2Marketing19% of their works
  3. 3Organizational Behavior and Human Resource Management11% of their works
  4. 4Information Systems and Management8% of their works
  5. 5Communication8% of their works
  6. 6Economics and Econometrics7% of their works

Research topics

Which keywords describe Karla Barajas-Portas's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Brand Trust, Consumer Behavior, Information Systems, Technology Acceptance Model, COVID-19 and Customer Experience.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 16 words, with their numbers
  1. Electronic Word-of-Mouth121 topic
  2. Social Media121 topic
  3. Brand Trust101 topic
  4. Consumer Behavior101 topic
  5. Information Systems71 topic
  6. Technology Acceptance Model71 topic
  7. COVID-1941 topic
  8. Customer Experience41 topic
  9. Customer Satisfaction41 topic
  10. Media System41 topic
  11. Multichannel Retailing41 topic
  12. Service Quality41 topic
  13. Destination Image31 topic
  14. Economic Impact31 topic
  15. Tourist Satisfaction31 topic
  16. Urban Development31 topic

Where does Karla Barajas-Portas work?

Karla Barajas-Portas's main affiliation in the publication record is Universidad Anáhuac, Mexico.

How many publications and citations does Karla Barajas-Portas have?

OpenAlex counts 32 works and 181 citations for Karla Barajas-Portas, an h-index of 6, ranking #2,023,430 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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