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Researcher · University of Kassel · Germany

Katrin Zulauf

Katrin Zulauf publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Environmental Sustainability in Business, Consumer Behavior in Brand Consumption and Identification and Environmental Education and Sustainability.

ORCID 0000-0003-3042-1239 OpenAlex
World rank
#1,421,057
of 7,710,434 ranked researchers
Rank in Germany
#70,010
of 364,343
Works
28
Citations
448
Citations per work
16.0
h-index
11
i10-index 11Top 36% in Marketing
Katrin Zulauf

What does Katrin Zulauf research?

Katrin Zulauf's work is mostly in Business, Management and Accounting (36%), Economics, Econometrics and Finance (9%), Social Sciences (9%).

Social Sciences: 15 works · 54.6% of their workBusiness, Management and Accounting: 10 works · 36.4% of their workMarketing: 5 works · 18.2% of their workStrategy and Management: 4 works · 14.3% of their workOrganizational Behavior and Human Resource Management: 1 works · 3.9% of their workEconomics, Econometrics and Finance: 3 works · 9.1% of their workEconomics and Econometrics: 3 works · 9.1% of their workSocial Sciences: 3 works · 9.1% of their workSociology and Political Science: 3 works · 9.1% of their workEverything else: 11 works · 40.2% of their workPhysical Sciences: 1 works · 5.2% of their workEnvironmental Science: 1 works · 5.2% of their workManagement, Monitoring, Policy and Law: 1 works · 5.2% of their workTHEIR WORKKatrin Zulauf28works
Physical Sciences5%Social Sciences55%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1036.4%
    2. Economics, Econometrics and Finance39.1%
    3. Social Sciences39.1%
  2. Everything else1140.2%
    1. Environmental Science15.2%
  1. 1Marketing18% of their works
  2. 2Strategy and Management14% of their works
  3. 3Sociology and Political Science9% of their works
  4. 4Economics and Econometrics9% of their works
  5. 5Management, Monitoring, Policy and Law5% of their works
  6. 6Organizational Behavior and Human Resource Management4% of their works

Research topics

Which keywords describe Katrin Zulauf's research?

The keywords of their largest research topics: Consumer Behavior, Environmental Management, Brand Equity, Brand Trust, Environmental Innovation, Green Consumption, Negotiation and Environmental Attitudes.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Consumer Behavior102 topics
  2. Environmental Management82 topics
  3. Brand Equity51 topic
  4. Brand Trust51 topic
  5. Environmental Innovation51 topic
  6. Green Consumption51 topic
  7. Negotiation52 topics
  8. Environmental Attitudes41 topic
  9. Pro-environmental Behavior41 topic
  10. Circular Economy31 topic
  11. Conflict Management31 topic
  12. Customer Experience31 topic
  13. Multichannel Retailing31 topic
  14. Sustainable Supply Chain Management31 topic
  15. Team Conflict31 topic
  16. Agent-Based Modeling21 topic
  17. Entrepreneurial Orientation21 topic
  18. Multi-Agent Systems21 topic
  19. Opportunity Recognition21 topic

Where does Katrin Zulauf work?

Katrin Zulauf's main affiliation in the publication record is University of Kassel, Germany.

How many publications and citations does Katrin Zulauf have?

OpenAlex counts 28 works and 448 citations for Katrin Zulauf, an h-index of 11, ranking #1,421,057 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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