Keith Wilcox
Keith Wilcox publishes mostly in Marketing, Sociology and Political Science and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Behavioral Health and Interventions and Digital Marketing and Social Media.
- World rank
- #1,026,432 of 7,710,434 ranked researchers
- Rank in United States
- #334,290 of 1,627,098
- Works
- 41
- Citations
- 2k
- Citations per work
- 48.2
What does Keith Wilcox research?
Keith Wilcox's work is mostly in Business, Management and Accounting (20%), Psychology (15%), Social Sciences (9%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences2254.3%
- Everything else1945.7%
- 1Marketing20% of their works
- 2Sociology and Political Science9% of their works
- 3Social Psychology9% of their works
- 4Economics and Econometrics6% of their works
- 5Applied Psychology5% of their works
- 6General Decision Sciences4% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Behavioral Health and Interventions
- Digital Marketing and Social Media
- Decision-Making and Behavioral Economics
- Psychology of Moral and Emotional Judgment
- Financial Literacy, Pension, Retirement Analysis
- Consumer Retail Behavior Studies
- Product Development and Customization
Which keywords describe Keith Wilcox's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Emotion, Electronic Word-of-Mouth, Self-Regulation, Social Media and Theory of Planned Behaviour.
- Product Modularity
- Retirement Planning
- Moral Judgment
- Disgust
- Risk Aversion
- Theory of Planned Behaviour
- Self-Regulation
- Emotion
- Brand Equity
- Consumer Behavior
- Brand Trust
- Electronic Word-of-Mouth
- Social Media
- Decision Making
- Customer Experience
- Financial Literacy
- Multichannel Retailing
- Mass Customization
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 18 words, with their numbers
- Consumer Behavior162 topics
- Brand Equity131 topic
- Brand Trust131 topic
- Emotion72 topics
- Electronic Word-of-Mouth51 topic
- Self-Regulation51 topic
- Social Media51 topic
- Theory of Planned Behaviour51 topic
- Decision Making41 topic
- Risk Aversion41 topic
- Customer Experience31 topic
- Disgust31 topic
- Financial Literacy31 topic
- Moral Judgment31 topic
- Multichannel Retailing31 topic
- Retirement Planning31 topic
- Mass Customization21 topic
- Product Modularity21 topic
Where does Keith Wilcox work?
Keith Wilcox's main affiliation in the publication record is Babson College, United States.
How many publications and citations does Keith Wilcox have?
OpenAlex counts 41 works and 1,975 citations for Keith Wilcox, an h-index of 13, ranking #1,026,432 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
Discussion
Ask a question or share a note about Keith Wilcox. Keep it to the research: no personal attacks, advertising or links. Any reader can report a post, which collapses it for everyone until it is opened.