Khalil Hussain
Khalil Hussain publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Technology Adoption and User Behaviour.
- World rank
- #790,435 of 7,710,434 ranked researchers
- Rank in Malaysia
- #2,627 of 41,196
- Works
- 23
- Citations
- 700
- Citations per work
- 30.4
What does Khalil Hussain research?
Khalil Hussain's work is mostly in Social Sciences (34%), Business, Management and Accounting (22%), Decision Sciences (11%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences1566.1%
- Social Sciences833.9%
- Business, Management and Accounting521.5%
- Decision Sciences210.7%
- Everything else624.9%
- Life Sciences29.0%
- 1Sociology and Political Science34% of their works
- 2Marketing16% of their works
- 3Information Systems and Management11% of their works
- 4Organizational Behavior and Human Resource Management5% of their works
- 5Plant Science5% of their works
- 6Food Science4% of their works
Research topics
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Technology Adoption and User Behaviour
- Impact of Technology on Adolescents
- Customer Service Quality and Loyalty
- Diverse Aspects of Tourism Research
- Environmental Education and Sustainability
- Environmental Sustainability in Business
Which keywords describe Khalil Hussain's research?
The keywords of their largest research topics: Social Media, Consumer Engagement, Electronic Word-of-Mouth, Consumer Behavior, Brand Equity, Brand Trust, Information Systems and Technology Acceptance Model.
- Pro-environmental Behavior
- Environmental Innovation
- Tourist Satisfaction
- Destination Image
- Well-being
- Technology Acceptance Model
- Brand Trust
- Consumer Behavior
- Consumer Engagement
- Social Media
- Electronic Word-of-Mouth
- Brand Equity
- Information Systems
- Addiction
- Customer Satisfaction
- Service Quality
- Environmental Attitudes
- Green Consumption
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Social Media152 topics
- Consumer Engagement111 topic
- Electronic Word-of-Mouth111 topic
- Consumer Behavior92 topics
- Brand Equity71 topic
- Brand Trust71 topic
- Information Systems61 topic
- Technology Acceptance Model61 topic
- Addiction41 topic
- Well-being41 topic
- Customer Satisfaction31 topic
- Destination Image31 topic
- Service Quality31 topic
- Tourist Satisfaction31 topic
- Environmental Attitudes21 topic
- Environmental Innovation21 topic
- Green Consumption21 topic
- Pro-environmental Behavior21 topic
Where does Khalil Hussain work?
Khalil Hussain's main affiliation in the publication record is Sunway University, Malaysia.
How many publications and citations does Khalil Hussain have?
OpenAlex counts 23 works and 700 citations for Khalil Hussain, an h-index of 8, ranking #790,435 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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