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Researcher · INSEAD · France

Klaus Wertenbroch

Klaus Wertenbroch publishes mostly in Marketing, General Decision Sciences and Economics and Econometrics, on topics such as Decision-Making and Behavioral Economics, Consumer Market Behavior and Pricing and Behavioral Health and Interventions.

ORCID 0000-0003-1730-568X OpenAlex
World rank
#346,116
of 7,710,434 ranked researchers
Rank in France
#19,399
of 324,115
Works
76
Citations
8.2k
Citations per work
107.9
h-index
25
i10-index 34Top 7.6% in Marketing
Klaus Wertenbroch

What does Klaus Wertenbroch research?

Klaus Wertenbroch's work is mostly in Business, Management and Accounting (19%), Decision Sciences (17%), Economics, Econometrics and Finance (9%).

Social Sciences: 46 works · 60.7% of their workBusiness, Management and Accounting: 15 works · 19.1% of their workMarketing: 15 works · 19.1% of their workDecision Sciences: 13 works · 17.3% of their workGeneral Decision Sciences: 13 works · 17.3% of their workEconomics, Econometrics and Finance: 7 works · 8.7% of their workEconomics and Econometrics: 7 works · 8.7% of their workSocial Sciences: 7 works · 8.7% of their workSociology and Political Science: 7 works · 8.7% of their workPsychology: 5 works · 6.9% of their workApplied Psychology: 5 works · 6.9% of their workEverything else: 26 works · 34.1% of their workLife Sciences: 4 works · 5.2% of their workNeuroscience: 4 works · 5.2% of their workCognitive Neuroscience: 4 works · 5.2% of their workTHEIR WORKKlaus Wertenbroch76works
Life Sciences5%Social Sciences61%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1519.1%
    2. Decision Sciences1317.3%
    3. Economics, Econometrics and Finance78.7%
    4. Social Sciences78.7%
    5. Psychology56.9%
  2. Everything else2634.1%
    1. Neuroscience45.2%
  1. 1Marketing19% of their works
  2. 2General Decision Sciences17% of their works
  3. 3Economics and Econometrics9% of their works
  4. 4Sociology and Political Science9% of their works
  5. 5Applied Psychology7% of their works
  6. 6Cognitive Neuroscience5% of their works

Research topics

Which keywords describe Klaus Wertenbroch's research?

The keywords of their largest research topics: Decision Making, Risk Aversion, Consumer Behavior, Marketing Strategies, Retail Economics, Self-Regulation, Theory of Planned Behaviour and Conjoint Analysis.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Decision Making301 topic
  2. Risk Aversion301 topic
  3. Consumer Behavior242 topics
  4. Marketing Strategies151 topic
  5. Retail Economics151 topic
  6. Self-Regulation121 topic
  7. Theory of Planned Behaviour121 topic
  8. Conjoint Analysis111 topic
  9. Discrete Choice Models111 topic
  10. Brand Equity91 topic
  11. Brand Trust91 topic
  12. Customer Experience81 topic
  13. Multichannel Retailing81 topic
  14. Obedience71 topic
  15. Social Norms71 topic
  16. Economic Experiments61 topic
  17. Social Preferences61 topic

Where does Klaus Wertenbroch work?

Klaus Wertenbroch's main affiliation in the publication record is INSEAD, France.

How many publications and citations does Klaus Wertenbroch have?

OpenAlex counts 76 works and 8,200 citations for Klaus Wertenbroch, an h-index of 25, ranking #346,116 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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