Kristof De Wulf
Kristof De Wulf publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and Customer Service Quality and Loyalty.
- World rank
- #262,330 of 1,633,909 ranked researchers
- Rank in Belgium
- #2,713 of 18,604
- Works
- 18
- Citations
- 151
- Citations per work
- 8.4
What does Kristof De Wulf research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing46% of their works
- 2Sociology and Political Science15% of their works
- 3Organizational Behavior and Human Resource Management15% of their works
- 4Cultural Studies8% of their works
- 5Information Systems and Management8% of their works
- 6Management of Technology and Innovation8% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Customer Service Quality and Loyalty
- Digital Marketing and Social Media
- Digital Innovation in Industries
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
- Technology Adoption and User Behaviour
Which keywords describe Kristof De Wulf's research?
The keywords of their largest research topics: Consumer Behavior, E-commerce, Brand Equity, Brand Community, Brand Trust, Customer Experience, Customer Satisfaction and Electronic Word-of-Mouth.
- Technology Acceptance Model
- Integrated Marketing Communication
- Impulse Buying
- Digital Transformation
- Social Media
- Retail Economics
- Electronic Word-of-Mouth
- Customer Experience
- Brand Community
- E-commerce
- Consumer Behavior
- Brand Equity
- Brand Trust
- Customer Satisfaction
- Marketing Strategies
- Service Quality
- Business Models
- IMC
- Information Systems
- Multichannel Retailing
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 20 words, with their numbers
- Consumer Behavior42 topics
- E-commerce43 topics
- Brand Equity32 topics
- Brand Community21 topic
- Brand Trust21 topic
- Customer Experience22 topics
- Customer Satisfaction21 topic
- Electronic Word-of-Mouth21 topic
- Marketing Strategies21 topic
- Retail Economics21 topic
- Service Quality21 topic
- Social Media21 topic
- Business Models11 topic
- Digital Transformation11 topic
- IMC11 topic
- Impulse Buying11 topic
- Information Systems11 topic
- Integrated Marketing Communication11 topic
- Multichannel Retailing11 topic
- Technology Acceptance Model11 topic
Where does Kristof De Wulf work?
Kristof De Wulf's main affiliation in the publication record is Vlerick Business School, Belgium.
How many publications and citations does Kristof De Wulf have?
Science Explorer counts 18 works and 151 citations for Kristof De Wulf, ranking #262,330 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.