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Researcher · Changwon National University · South Korea

Kyung Hoon Kim

Kyung Hoon Kim publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty.

ORCID 0000-0001-7866-5342 OpenAlex
World rank
#632,537
of 1,633,909 ranked researchers
Rank in South Korea
#9,161
of 38,381
Works
39
Citations
148
Citations per work
3.8

What does Kyung Hoon Kim research?

Marketing: 30.6%Sociology and Political Science: 16.1%Organizational Behavior and Human Resource Management: 9.7%Information Systems: 4.8%other fields: 38.8%31%top field
Marketing30.6%Sociology and Political Science16.1%Organizational Behavior and Human Resource Management9.7%Information Systems4.8%other fields38.8%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing31% of their works
  2. 2Sociology and Political Science16% of their works
  3. 3Organizational Behavior and Human Resource Management10% of their works
  4. 4Information Systems5% of their works
  5. 5Strategy and Management5% of their works
  6. 6Mechanical Engineering3% of their works

Research topics

Which keywords describe Kyung Hoon Kim's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media, Customer Satisfaction, Service Quality and Customer Experience.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Consumer Behavior112 topics
  2. Brand Equity91 topic
  3. Brand Trust91 topic
  4. Electronic Word-of-Mouth71 topic
  5. Social Media71 topic
  6. Customer Satisfaction61 topic
  7. Service Quality61 topic
  8. Customer Experience52 topics
  9. Fashion42 topics
  10. Impulse Buying31 topic
  11. Multichannel Retailing31 topic
  12. Body Image21 topic
  13. Clothing21 topic
  14. Co-Creation21 topic
  15. Cosmetics21 topic
  16. Material Culture21 topic
  17. Value Creation21 topic
  18. Flora11 topic
  19. Vascular Plants11 topic

Where does Kyung Hoon Kim work?

Kyung Hoon Kim's main affiliation in the publication record is Changwon National University, South Korea.

How many publications and citations does Kyung Hoon Kim have?

Science Explorer counts 39 works and 148 citations for Kyung Hoon Kim, ranking #632,537 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Kyung Hoon Kim

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