Science Explorer Back to mapMap
Discussion
Researcher · VinUniversity · Vietnam

Kyunghwa Chung

Kyunghwa Chung publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Efficiency Analysis Using DEA, Digital Marketing and Social Media and Consumer Retail Behavior Studies.

ORCID 0000-0002-8160-277X OpenAlex
World rank
#2,257,788
of 7,710,434 ranked researchers
Rank in Vietnam
#1,926
of 12,105
Works
17
Citations
490
Citations per work
28.8
h-index
9
i10-index 9Top 47% in Marketing
Kyunghwa Chung

What does Kyunghwa Chung research?

Kyunghwa Chung's work is mostly in Business, Management and Accounting (39%), Social Sciences (13%), Decision Sciences (9%).

Social Sciences: 11 works · 67.3% of their workBusiness, Management and Accounting: 7 works · 39.1% of their workMarketing: 4 works · 23.9% of their workOrganizational Behavior and Human Resource Management: 1 works · 8.7% of their workStrategy and Management: 1 works · 6.5% of their workSocial Sciences: 2 works · 13.0% of their workSociology and Political Science: 2 works · 13.0% of their workDecision Sciences: 1 works · 8.7% of their workManagement Science and Operations Research: 1 works · 8.7% of their workEconomics, Econometrics and Finance: 1 works · 6.5% of their workEconomics and Econometrics: 1 works · 6.5% of their workEverything else: 6 works · 32.7% of their workTHEIR WORKKyunghwa Chung17works
Social Sciences67%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting739.1%
    2. Social Sciences213.0%
    3. Decision Sciences18.7%
    4. Economics, Econometrics and Finance16.5%
  2. Everything else632.7%
  1. 1Marketing24% of their works
  2. 2Sociology and Political Science13% of their works
  3. 3Organizational Behavior and Human Resource Management9% of their works
  4. 4Management Science and Operations Research9% of their works
  5. 5Strategy and Management6% of their works
  6. 6Economics and Econometrics6% of their works

Research topics

Which keywords describe Kyunghwa Chung's research?

The keywords of their largest research topics: Consumer Behavior, Data Envelopment Analysis, Efficiency Measurement, Electronic Word-of-Mouth, Social Media, Customer Experience, Customer Satisfaction and Multichannel Retailing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Consumer Behavior63 topics
  2. Data Envelopment Analysis41 topic
  3. Efficiency Measurement41 topic
  4. Electronic Word-of-Mouth41 topic
  5. Social Media41 topic
  6. Customer Experience31 topic
  7. Customer Satisfaction31 topic
  8. Multichannel Retailing31 topic
  9. Service Quality31 topic
  10. Analytics21 topic
  11. Big Data21 topic
  12. Brand Equity21 topic
  13. Brand Trust21 topic
  14. Cosmetics21 topic
  15. Environmental Innovation21 topic
  16. Fashion21 topic
  17. Green Consumption21 topic

Where does Kyunghwa Chung work?

Kyunghwa Chung's main affiliation in the publication record is VinUniversity, Vietnam.

How many publications and citations does Kyunghwa Chung have?

OpenAlex counts 17 works and 490 citations for Kyunghwa Chung, an h-index of 9, ranking #2,257,788 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

Ask a question or share a note about Kyunghwa Chung. Keep it to the research: no personal attacks, advertising or links. Any reader can report a post, which collapses it for everyone until it is opened.