Question 1

What does Larry Percy research?

Accepted Answer

Larry Percy publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Marketing and Advertising Strategies, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.

Question 2

Which keywords describe Larry Percy's research?

Accepted Answer

The keywords of their largest research topics: Brand Equity, IMC, Integrated Marketing Communication, Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Social Media and Computer-Mediated Communication.

Question 3

Where does Larry Percy work?

Accepted Answer

Larry Percy's main affiliation in the publication record is Copenhagen Business School, Denmark.

Question 4

How many publications and citations does Larry Percy have?

Accepted Answer

OpenAlex counts 130 works and 4,243 citations for Larry Percy, an h-index of 23, ranking #564,965 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Larry Percy's h-index high?

Accepted Answer

An h-index of 23 is at or above that of 92% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 9.4%.