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Researcher · Copenhagen Business School · Denmark

Larry Percy

Larry Percy publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Marketing and Advertising Strategies, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.

OpenAlex
World rank
#564,965
of 7,710,434 ranked researchers
Rank in Denmark
#4,214
of 43,819
Works
130
Citations
4.2k
Citations per work
32.6
h-index
23
i10-index 32Top 9.4% in Marketing
Larry Percy

What does Larry Percy research?

Larry Percy's work is mostly in Business, Management and Accounting (42%), Social Sciences (15%), Psychology (10%).

Social Sciences: 87 works · 66.7% of their workBusiness, Management and Accounting: 54 works · 41.8% of their workMarketing: 40 works · 30.8% of their workStrategy and Management: 9 works · 6.6% of their workManagement of Technology and Innovation: 6 works · 4.4% of their workSocial Sciences: 20 works · 15.4% of their workSociology and Political Science: 20 works · 15.4% of their workPsychology: 12 works · 9.5% of their workExperimental and Cognitive Psychology: 7 works · 5.1% of their workSocial Psychology: 6 works · 4.4% of their workEverything else: 43 works · 33.3% of their workTHEIR WORKLarry Percy130works
Social Sciences67%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting5441.8%
    2. Social Sciences2015.4%
    3. Psychology129.5%
  2. Everything else4333.3%
  1. 1Marketing31% of their works
  2. 2Sociology and Political Science15% of their works
  3. 3Strategy and Management7% of their works
  4. 4Experimental and Cognitive Psychology5% of their works
  5. 5Management of Technology and Innovation4% of their works
  6. 6Social Psychology4% of their works

Research topics

Which keywords describe Larry Percy's research?

The keywords of their largest research topics: Brand Equity, IMC, Integrated Marketing Communication, Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Social Media and Computer-Mediated Communication.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Brand Equity752 topics
  2. IMC411 topic
  3. Integrated Marketing Communication411 topic
  4. Brand Trust341 topic
  5. Consumer Behavior341 topic
  6. Electronic Word-of-Mouth331 topic
  7. Social Media331 topic
  8. Computer-Mediated Communication71 topic
  9. Creativity71 topic
  10. Emoticons71 topic
  11. Experiential Learning71 topic
  12. Innovation71 topic
  13. Marketing Education71 topic
  14. Corporate Reputation61 topic
  15. Financial Performance61 topic
  16. Business Models51 topic
  17. Digital Transformation51 topic

Where does Larry Percy work?

Larry Percy's main affiliation in the publication record is Copenhagen Business School, Denmark.

How many publications and citations does Larry Percy have?

OpenAlex counts 130 works and 4,243 citations for Larry Percy, an h-index of 23, ranking #564,965 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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