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Researcher · University of Macau · Macau

Lawrence Hoc Nang Fong

Lawrence Hoc Nang Fong publishes mostly in Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management, on topics such as Diverse Aspects of Tourism Research, Digital Marketing and Social Media and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0001-7107-3360 OpenAlex
World rank
#553,193
of 1,633,909 ranked researchers
Rank in Macau
#128
of 399
Works
23
Citations
81
Citations per work
3.5

What does Lawrence Hoc Nang Fong research?

Sociology and Political Science: 36.4%Marketing: 18.2%Organizational Behavior and Human Resource Management: 13.6%Tourism, Leisure and Hospitality Management: 4.5%other fields: 27.3%36%top field
Sociology and Political Science36.4%Marketing18.2%Organizational Behavior and Human Resource Management13.6%Tourism, Leisure and Hospitality Management4.5%other fields27.3%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science36% of their works
  2. 2Marketing18% of their works
  3. 3Organizational Behavior and Human Resource Management14% of their works
  4. 4Tourism, Leisure and Hospitality Management4% of their works
  5. 5Applied Psychology4% of their works
  6. 6Museology4% of their works

Research topics

Which keywords describe Lawrence Hoc Nang Fong's research?

The keywords of their largest research topics: Destination Image, Electronic Word-of-Mouth, Social Media, Tourist Satisfaction, Consumer Behavior, Brand Equity, Brand Trust and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Destination Image41 topic
  2. Electronic Word-of-Mouth41 topic
  3. Social Media41 topic
  4. Tourist Satisfaction41 topic
  5. Consumer Behavior32 topics
  6. Brand Equity21 topic
  7. Brand Trust21 topic
  8. Customer Satisfaction21 topic
  9. Service Quality21 topic
  10. Collaborative Consumption11 topic
  11. Customer Experience11 topic
  12. Embodiment11 topic
  13. Informal Education11 topic
  14. Multichannel Retailing11 topic
  15. Museum Learning11 topic
  16. Presence11 topic
  17. Sharing Economy11 topic

Where does Lawrence Hoc Nang Fong work?

Lawrence Hoc Nang Fong's main affiliation in the publication record is University of Macau, Macau.

How many publications and citations does Lawrence Hoc Nang Fong have?

Science Explorer counts 23 works and 81 citations for Lawrence Hoc Nang Fong, ranking #553,193 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.