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Researcher · Fairleigh Dickinson University · United States

Lee Adler

Lee Adler publishes mostly in Marketing, Strategy and Management and Management of Technology and Innovation, on topics such as Management and Marketing Education, Marketing and Advertising Strategies and Consumer Retail Behavior Studies.

OpenAlex
World rank
#4,278,441
of 7,710,434 ranked researchers
Rank in United States
#1,150,926
of 1,627,098
Works
19
Citations
91
Citations per work
4.8
h-index
6
i10-index 3Top 68% in Marketing
Lee Adler

What does Lee Adler research?

Lee Adler's work is mostly in Business, Management and Accounting (86%), Decision Sciences (7%).

Social Sciences: 18 works · 93.1% of their workBusiness, Management and Accounting: 16 works · 86.3% of their workMarketing: 6 works · 29.5% of their workStrategy and Management: 4 works · 22.7% of their workManagement of Technology and Innovation: 4 works · 20.5% of their workManagement Information Systems: 1 works · 6.8% of their workOrganizational Behavior and Human Resource Management: 1 works · 6.8% of their workDecision Sciences: 1 works · 6.8% of their workManagement Science and Operations Research: 1 works · 6.8% of their workEverything else: 1 works · 6.9% of their workTHEIR WORKLee Adler19works
Social Sciences93%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1686.3%
    2. Decision Sciences16.8%
  2. Everything else16.9%
  1. 1Marketing30% of their works
  2. 2Strategy and Management23% of their works
  3. 3Management of Technology and Innovation20% of their works
  4. 4Management Information Systems7% of their works
  5. 5Organizational Behavior and Human Resource Management7% of their works
  6. 6Management Science and Operations Research7% of their works

Research topics

Which keywords describe Lee Adler's research?

The keywords of their largest research topics: Experiential Learning, Marketing Education, Brand Equity, Market Orientation, IMC, Integrated Marketing Communication, Strategic Alliances and Business Networks.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Experiential Learning91 topic
  2. Marketing Education91 topic
  3. Brand Equity82 topics
  4. Market Orientation82 topics
  5. IMC61 topic
  6. Integrated Marketing Communication61 topic
  7. Strategic Alliances52 topics
  8. Business Networks31 topic
  9. Coopetition31 topic
  10. Customer Experience31 topic
  11. Multichannel Retailing31 topic
  12. Analytics21 topic
  13. Big Data21 topic
  14. Brand Trust21 topic
  15. Consumer Behavior21 topic
  16. Customer Satisfaction21 topic
  17. Dynamic Capabilities21 topic
  18. Knowledge Transfer21 topic
  19. Service Quality21 topic

Where does Lee Adler work?

Lee Adler's main affiliation in the publication record is Fairleigh Dickinson University, United States.

How many publications and citations does Lee Adler have?

OpenAlex counts 19 works and 91 citations for Lee Adler, an h-index of 6, ranking #4,278,441 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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