Len Tiu Wright
Len Tiu Wright publishes mostly in Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Marketing and Advertising Strategies.
- World rank
- #456,916 of 1,633,909 ranked researchers
- Rank in United Kingdom
- #38,557 of 90,785
- Works
- 36
- Citations
- 114
- Citations per work
- 3.2
What does Len Tiu Wright research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing29% of their works
- 2Strategy and Management12% of their works
- 3Organizational Behavior and Human Resource Management10% of their works
- 4Sociology and Political Science10% of their works
- 5Information Systems and Management7% of their works
- 6Management of Technology and Innovation7% of their works
Research topics
Which keywords describe Len Tiu Wright's research?
The keywords of their largest research topics: Brand Equity, Brand Trust, Consumer Behavior, Customer Satisfaction, Service Quality, Competitiveness Indices, Electronic Word-of-Mouth and IMC.
- Personas
- Food Tourism
- Social Media
- Integrated Marketing Communication
- IMC
- Competitiveness Indices
- Customer Satisfaction
- Brand Trust
- Brand Equity
- Consumer Behavior
- Service Quality
- Electronic Word-of-Mouth
- Information Systems
- Revealed Comparative Advantage
- Technology Acceptance Model
- Gastronomy
- User-Centered Design
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Brand Equity82 topics
- Brand Trust61 topic
- Consumer Behavior61 topic
- Customer Satisfaction31 topic
- Service Quality31 topic
- Competitiveness Indices21 topic
- Electronic Word-of-Mouth21 topic
- IMC21 topic
- Information Systems21 topic
- Integrated Marketing Communication21 topic
- Revealed Comparative Advantage21 topic
- Social Media21 topic
- Technology Acceptance Model21 topic
- Food Tourism11 topic
- Gastronomy11 topic
- Personas11 topic
- User-Centered Design11 topic
Where does Len Tiu Wright work?
Len Tiu Wright's main affiliation in the publication record is De Montfort University, United Kingdom.
How many publications and citations does Len Tiu Wright have?
Science Explorer counts 36 works and 114 citations for Len Tiu Wright, ranking #456,916 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.