Leyland Pitt
Leyland Pitt publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty.
- World rank
- #45,546 of 1,633,909 ranked researchers
- Rank in Canada
- #1,342 of 38,960
- Works
- 136
- Citations
- 1.1k
- Citations per work
- 8.0
What does Leyland Pitt research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing20% of their works
- 2Sociology and Political Science14% of their works
- 3Organizational Behavior and Human Resource Management8% of their works
- 4Strategy and Management7% of their works
- 5Management of Technology and Innovation6% of their works
- 6Communication5% of their works
Research topics
Which keywords describe Leyland Pitt's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Social Media, Brand Community, Brand Trust, Consumer Engagement, Electronic Word-of-Mouth and Customer Satisfaction.
- Integrated Marketing Communication
- Customer Experience
- Marketing Education
- Experiential Learning
- Marketing Strategies
- Customer Satisfaction
- Consumer Engagement
- Brand Community
- Brand Equity
- Consumer Behavior
- Social Media
- Brand Trust
- Electronic Word-of-Mouth
- Service Quality
- Retail Economics
- Knowledge Sharing
- Virtual Communities
- IMC
- Multichannel Retailing
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Consumer Behavior212 topics
- Brand Equity192 topics
- Social Media192 topics
- Brand Community141 topic
- Brand Trust141 topic
- Consumer Engagement131 topic
- Electronic Word-of-Mouth131 topic
- Customer Satisfaction81 topic
- Service Quality81 topic
- Marketing Strategies71 topic
- Retail Economics71 topic
- Experiential Learning61 topic
- Knowledge Sharing61 topic
- Marketing Education61 topic
- Virtual Communities61 topic
- Customer Experience51 topic
- IMC51 topic
- Integrated Marketing Communication51 topic
- Multichannel Retailing51 topic
Where does Leyland Pitt work?
Leyland Pitt's main affiliation in the publication record is Simon Fraser University, Canada.
How many publications and citations does Leyland Pitt have?
Science Explorer counts 136 works and 1,082 citations for Leyland Pitt, ranking #45,546 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.