Marc Hassenzahl
Marc Hassenzahl publishes mostly in Human-Computer Interaction, Social Psychology and Marketing, on topics such as Innovative Human-Technology Interaction, Color perception and design and Behavioral Health and Interventions.
- World rank
- #35,459 of 1,633,909 ranked researchers
- Rank in Germany
- #2,659 of 86,443
- Works
- 75
- Citations
- 662
- Citations per work
- 8.8
What does Marc Hassenzahl research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Human-Computer Interaction22% of their works
- 2Social Psychology13% of their works
- 3Marketing7% of their works
- 4Applied Psychology6% of their works
- 5Experimental and Cognitive Psychology5% of their works
- 6Management of Technology and Innovation5% of their works
Research topics
Which keywords describe Marc Hassenzahl's research?
The keywords of their largest research topics: Design Research, User Experience, Color Psychology, Kansei Engineering, Self-Regulation, Theory of Planned Behaviour, Brand Trust and Business Models.
- User-Centered Design
- Personas
- Embodiment
- Design Thinking
- Business Models
- Theory of Planned Behaviour
- Kansei Engineering
- User Experience
- Design Research
- Color Psychology
- Self-Regulation
- Brand Trust
- Consumer Behavior
- Digital Transformation
- Engineering Design
- Presence
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 16 words, with their numbers
- Design Research131 topic
- User Experience131 topic
- Color Psychology71 topic
- Kansei Engineering71 topic
- Self-Regulation51 topic
- Theory of Planned Behaviour51 topic
- Brand Trust31 topic
- Business Models31 topic
- Consumer Behavior31 topic
- Design Thinking31 topic
- Digital Transformation31 topic
- Embodiment31 topic
- Engineering Design31 topic
- Personas31 topic
- Presence31 topic
- User-Centered Design31 topic
Where does Marc Hassenzahl work?
Marc Hassenzahl's main affiliation in the publication record is University of Siegen, Germany.
How many publications and citations does Marc Hassenzahl have?
Science Explorer counts 75 works and 662 citations for Marc Hassenzahl, ranking #35,459 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.